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One of the biggest challenges B2B marketers face when they develop a blog is maintaining its momentum. You may write a few posts, run out of ideas and let your blog sit empty as you devote your time to other projects. However, to realize benefits from a corporate blog, you must post engaging content on a regular basis.
Below are 18 topic suggestions for your B2B blog. If you used each of these ideas once a month, you would have enough posts to support an active blog that can bring lots of traffic to your website. You can also pick and choose the topics that would work best for your company.
1. Share your latest research or white papers.
2. Post educational information or “how to” tips.
3. Discuss a problem in your industry.
4. Tell readers about your upcoming events.
5. Comment on the latest news in your sector.
6. Reformat your press releases into blog posts to highlight your company’s latest news.
7. Profile a staff member. Share stories about their work and why they are involved with your company.
8. Interview your CEO or another leader or colleague in your industry about a hot topic.
9. Post case studies that show the value of your services.
10. Accept guest posts from your staff, customers or leaders in your industry.
11. Post photos and write short captions under them.
12. Share “how to” videos. You can also post videos of interviews, keynote speeches, product demos, events and staff shenanigans.
13. Report about an event or conference you have attended. You can even blog live from the event.
14. Review something (e.g. a book, program or event).
15. Develop a resource list. If customers regularly ask you for information on a specific topic, give them a list of online resources.
16. Link to a post on another blog and tell your readers why they should check it out.
17. If you’re active on Twitter, you can share your weekly “top tweets.” That way, readers who don’t use Twitter can keep up with your latest news, and readers who tweet will want to follow you.
18. Mention your other social networks. For example, you can highlight discussions you’re having on Facebook and encourage readers to join the conversation.
If you still need ideas, ask your customers what they want to read on your blog. They can provide you with insight into what topics are the most relevant to them.
What about you? What other topics make good B2B blog content? Feel free to share your thoughts below.
This article was originally published on B2Bbloggers.com.
