A few small changes to your copy can lead to big increases in your conversions.
As a B2B copywriter, I’m always looking for ways to improve my writing and help my clients get better results. I recently found a few apps that make this process easier.
Without further ado, here they are:
One of the biggest mistakes that B2B technology marketers make with their copy is talking about their products too much. If you want your copy to increase your conversions, you must put the focus on your target audience – not your company. When you enter your copy into the We We Monitor, it tells you how often you talk about yourself versus your audience.
Earnest Hemingway was known for his powerful and concise sentences. One of his short stories was only six words – “For sale: baby shoes – never worn”. B2B marketers can learn a lot from Hemingway – such as the importance of removing ‘tech talk’ from your copy and using plain English. When you do this, readers will be more likely to read your content, click your links and complete your opt-in forms.
However, you don’t need to read all Hemingway’s books to understand his style and make it work for you. Simply paste your copy into the Hemingway App and you’ll see where you can trim the fat. The app tells you which of your sentences are too complex. It also warns you about the overuse of adverbs and the passive voice.
I pasted this article in the Hemingway app and learned that four of its sentences were too complex. Thanks to the app, I was able to improve my writing.
3. Atomic Reach
If your content doesn’t engage your audience, you’re wasting your time and resources. Atomic Reach is a content optimizer, proofreader and SEO tool all rolled into one. One of my favourite Atomic Reach features is the Atomic Engager WordPress plug-in. When you upload your post to WordPress, Atomic Engager scores it. The higher the score, the more likely the post will engage your target audience.
Atomic Engager tells you – before you publish your post – how to improve your content to better engage your target audience. For example, it tells you if your language is too simple or complex for your target audience. It also identifies keywords, spelling mistakes and grammar issues.
These apps can help you improve your B2B copy, so you can engage readers and increase your conversions. However, it’s still important to test your copy to see if other changes will improve your results.