I love to ‘geek out’ and try the latest and greatest in marketing and social media tools. Here are five free or low-cost tools that can help you bring more traffic to your website and generate more B2B leads:
SpeakPipe is a widget that lets people leave you voicemails via your website. Below is a screenshot of it in action on my home page. You can place your “send voicemail” button along the side, bottom or top of your screen. When visitors click it, they will see the pop-up box below. Then, they can send you a voicemail directly from your website. This saves them the time of typing an email, completing your contact form or finding their phone to call you. The easier you make it for people to contact you, the more leads you will get.
SlideShare offers a PRO version that lets you collect leads from the social sharing site. You can include lead generation forms in your presentations, so people can request more information after viewing one of your slide decks. You can create different forms for each presentation and target leads based on their geographic region. The only drawback is that SlideShare’s lead generation forms do not currently integrate with any email marketing platforms. This means that if someone fills out your SlideShare form, you still need to get their permission to add them to your e-list. However, some CRM platforms, such as Salesforce, have tried to work around this problem by creating apps that integrate with Leadshare.
ContactMonkey is a Gmail and Outlook add-on that shows you when someone has opened one of your emails, along with how many times they opened it. It also shows you their location and the type of device they used to open your email. This is helpful for both sales teams who want to track hot leads and marketing teams that need to know how people are interacting with their content. The add-on lets you filter messages, so you can focus on leads and filter out colleagues who are always forwarding you stupid memes.
If you have a blog, then all of your contributors should apply for Google Authorship. After they set this up, Google will put the author’s picture next to all of their published articles in search results. This makes your links stand out, lends credibility to your blog and can bring more visitors to your website. For instructions on how to set up Google Authorship, see this helpful post from KISSmetrics.
This plugin lets you know if your WordPress pages and posts are optimized for your keywords. Simply upload your content to the page and enter your keywords. Then, WordPress SEO will tell you if you need to update your title, meta description, URL or body copy. This plugin is especially useful if multiple people add content to your blog, as it guides them through the SEO process, so they can optimize your content without being SEO experts.
What about you? What are your favourite B2B lead generation tools, apps or plugins? Feel free to share your top picks below.