Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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5 Quick Tips: Social Media for B2B

May 23, 2016 By Rachel

 

Quick Tips: Social Media for B2B

Believe it or not, some companies are still skeptical about the benefits of B2B social media. A lot of B2Bs think they are boring, at least compared to most B2Cs, and wouldn’t be interesting to social communities. They also perceive that it’s harder to measure the effectiveness of social on the B2B side of things. Despite these myths, social media can be just as, if not more, transformative for B2Bs.

There are inherent differences between B2B and B2C. But for both, succeeding on social media is all about strategy and tactics. Having a clear picture of your target audience and where they are in the buying cycle doesn’t differ whether you’re selling to businesses or consumers.

This post by KissMetrics, How to Use Social Media to Drive Traffic for B2B Companies, features five simple but powerful things to consider when taking your social media efforts to the next level. Number four is a must!

Filed Under: B2B Lead Generation, B2B Marketing, Social Media for B2B Tagged With: B2B lead generation, b2b marketing, b2B Social Media, storytelling

Discover How to Build a B2B Voice That Sets You Apart from the Pack

 


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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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