However, you don't need
to wait until you're almost
screwed to create great copy.
Simply read on to learn the top 5
ways that Don, Peggy and the crew
overcome writer's
block.
1. Take a
Break
In one episode of
Mad Men, Don's boss
accuses him of looking like he's
never working. However, Don
demonstrates that if you step
away from your work, you'll come
back full of creative ideas that
will impress even the most
difficult client. Although Don's
favourite ways to clear his head
involve drinking and womanizing,
you may want to try exercising or
going to a nearby coffee shop for
some
caffeine.
2. Do Your Most
Important Writing First Thing in
the
Morning
At Sterling Cooper, the
brightest stars arrive at the
office early to focus on their
most important projects before
the rest of the staff is around
to interrupt them. Tackling your
biggest project first thing in
the morning can give you a sense
of accomplishment and save you
lots of stress later in the
day.
3.
Brainstorm
At the beginning of a
new project, you should ignore
your inner critic and let your
ideas flow. The creatives at
Sterling Cooper know that
brainstorming can jumpstart the
creative process, whether you
prefer jotting down notes or
dictating ideas to your
assistant. Plus, it's always fun
to watch the characters try to
one-up each other with the best
ideas.
4. Take a
Nap
There's nothing like a
good nap to refresh you, and more
than one employee at Sterling
Cooper has been caught sleeping
the job. However, if you decide
to take a nap remember to
...
5. Keep a
Notebook Nearby for
Ideas
Don't be like copywriter
Paul Kinsey. He had a brilliant
idea during an office
all-nighter, fell asleep without
writing it down and forgot it.
Although Peggy covered for him,
you might not be so
lucky!
Try some of these tips the next time
you struggle with copywriter's block.
You might even finish your project
early enough to enjoy a long lunch with
your co-workers (just don't eat the
oysters).
