News Release

Free White Paper Helps Technology Marketers Transform Missed Opportunities into Revenue
Discover the Top 7 Ways to Generate Leads Online and How to Keep Them Coming Back to Your Website 

Toronto, ON, June 17, 2010

Fresh Perspective Copywriting announced the release of their latest white paper, The Missed Opportunities of Technology Marketers: 7 Ways to Convert More Leads and Massively Multiply Your ROI. The white paper will show you proven strategies to dramatically enhance your conversion rates and build relationships with customers online. You can download a free copy at www.freshperspectivewriting.com/7ways.

“During my 6 years in business-to-business (B2B) marketing, I have seen many marketers struggle to find the most effective ways to reach their target audiences,” says Rachel Foster, B2B copywriter and author of The Missed Opportunities of Technology Marketers. “I wanted to create a report to help you identify common mistakes that may be blocking your online marketing success … and keeping you at the office well after hours.”

You will discover: 

• The surprising reason your website's current messaging may be driving up to 99% of your prospects away. 
• Recent findings from Google and TechTarget that will help you better understand your customers’ buying process.
• How to keep leads coming back to your website - using a method favoured by 55% of IT buyers.
• The top 7 ways to generate more leads online.
• Exactly how much income you could earn by making a few easy tweaks to your marketing.

The 10-page technology marketing white paper includes a Missed Opportunity Worksheet that will show you exactly how much revenue you’re losing with your current marketing strategy. Visit www.freshperspectivewriting.com/7ways to download a free copy today.

About Rachel

Rachel Foster is an award-winning B2B copywriter. She launched Fresh Perspective Copywriting in April 2009 to   help technology companies and professional service providers generate more leads and sales. To check out free B2B marketing resources and subscribe to the Fresh Marketing e-newsletter, visit www.freshperspectivewriting.com.   

For additional information or to arrange an interview, contact Rachel Foster at rachel@freshperspectivewriting.com  or 647-342-4921.