Testimonial Power
Packages
Finally
- an Easy Way to Get Powerful Testimonials That
Can Win You Business and Enhance Your
Reputation
If you are a
professional service provider, consultant or
marketer, you know
that testimonials can be your
greatest marketing asset. When written
correctly, they provide social proof of
your credibility and help buyers overcome fears
that may otherwise send them to one of your
competitors.
However, you might find it difficult
to gather the strong recommendations
that earn a potential customer’s
trust.
Perhaps this is because:
- You’re too busy with your
day-to-day business activities to find time
to collect testimonials.
- You feel uncomfortable asking
your customers for
praise.
- You’ve requested testimonials in
the past, but they have either never
appeared or don’t convey the full benefits
of working with you.
To get great testimonials, you need a
system that not only makes it easy for your
customers to provide recommendations, but also
takes the pressure off you.
"The best way
to receive the kind of recommendations that
sell you in the most favourable light is to
have a third party interview your clients and
then write recommendations for
them," says Jaime Almond,
social media consultant.
Which is
why a Testimonial Power Package can help
you get the compelling recommendations
that will motivate customers to buy from
you.
Here’s How It Works
Your part is easy.
Simply ask your customers if they’re
willing to give you a testimonial (I’ll
even provide you with a template email that
asks for their permission). Once you have their
approval, enter their contact information in a
form I’ll provide you. Send me the completed
form, and I’ll take care of the
rest.
Here’s my 5-step process for gathering
powerful testimonials:
- Arrange
interviews. I will contact your
customers to schedule a 15-minute
phone interview. In most cases, you will
have the polished testimonials within
two weeks of sending me your customers'
contact information.
- Gather success
stories. During the interview,
I’ll ask your customers a number of
revealing questions to determine
why they selected your company, how
they enjoyed the experience and if they
have suggestions on how you can improve
your products or services. If you have
specific questions you would like answered,
simply email them to me.
- Write
testimonials. I will write a
testimonial that portrays you in your best
light while remaining true to your
customer’s voice.
- Gain permission.
I'll email the testimonials to your
customers for their final
approval.
- Request photos.
I can also ask your customers for
permission to include their photos on your
website. Photos add another layer of
credibility to your
testimonials.
Your Complete Testimonial Power
Package
After each customer approves a
testimonial, I will email you the
following:
- The finished
testimonial, complete with an
eye-catching headline that compels
potential customers to learn about your
successes.
- My notes from the
interview. You can review each
answer individually, including the
suggestions on how you can improve your
services.
- Your customer’s
photo (if they say it’s okay to
use it on your website).
- Written
permission from your customer to
publish the testimonial.
You can see sample
testimonials here - www.jaimealmond.com/education/leveraging-linkedin-for-business.
Are You Ready to Put Your Most
Powerful Marketing Tool to Work?
Whether you need a few recommendations to
help build belief in your core services or want
endorsements to support a specific product or
campaign, there is a package that is right for
you.
|
Bronze Testimonial
Package
|
Silver Testimonial
Package
|
Gold
Testimonial
Package
|
|
Number of testimonials
|
3
|
5
|
10
|
|
Length of time you have to
request the testimonials
|
1
month
|
2 months
|
6 months
|
|
Permission guarantee
|
Yes
|
Yes
|
Yes
|
|
Final testimonial and notes
from interview
|
Yes
|
Yes
|
Yes
|
|
Request for customer photo
|
Yes
|
Yes
|
Yes
|
|
LinkedIn coaching bonus
|
No
|
No
|
Yes
|
|
Package pricing
|
$449
|
$649
|
$1,099
|
Powerful Testimonials -
Guaranteed
All Testimonial Power Packages come with a
permission guarantee. If I can't get your
customers' permission to publish their
testimonials, you won't be charged.
Testimonial Power
Packages are a proven way to get the
endorsements you need to generate more
business. When you receive the final write-up,
you will be delighted by how generous your
customers are with their praise.
Call 647-342-4921 or email
rachel@freshperspectivewriting.com to
order a Testimonial Power
Package today.
Sincerely,

P.S. When you order a
Gold Package, I will also coach your customers
on how to post your recommendations on
LinkedIn. Every new recommendation
increases your visibility on LinkedIn and the
chances that your connections will want to do
business with you.
|