Twitter Profile Cheat
Sheet
How to Create a Twitter
Profile that Attracts Targeted
Followers
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The quality of your Twitter profile
plays a huge role when others decide if
they want to follow you.
A focused profile can mean the difference
between building a large network of
targeted followers or failing in your
Twitter marketing efforts.
Below are 7 tips on how to create a Twitter
profile that attracts quality followers:
- Enter your real name, even if
you tweet on behalf of a large
company. People who use social
media sites want to connect with other
people, not companies.
-
Select a strong
username. Here are some points
to consider when choosing your Twitter
username:
- If you are a solopreneur or
consultant, use your real name.
Your name is your brand, so use
it. If your name is not
available on Twitter, try a
combination of your name and
your profession.
- If you tweet on behalf of a
company, you can try your name
combined with the company name.
This option is also good if
several staff members tweet for
your company.
- Use your company name only
if your company is well known
and you plan on opening just 1
Twitter account.
- Try to keep your username
consistent between all your
company's social media
accounts. This consistency
reinforces your brand.
- Complete your profile.
Fill out all the information in the profile
form, including your location and website.
Many people won't follow someone unless
they have a complete profile.
- Write an intriguing
bio. Many professionals on Twitter
make the mistake of treating their bio like
a 160 character resume. While you should
include keywords related to your
professional background, you can also have
a little fun. Since Twitter is a social
networking site, mention something about
your family or your hobbies. You never know
when a future business contact will enjoy
some of your interests.
- Do not protect your
tweets. Twitter gives you the
option of locking your tweets, so only
people you approve as followers can read
them. Don't check this option. Whenever I
receive a follow request from someone with
locked tweets, I never follow them
back.
- Include a professional
headshot. Since you are tweeting
for your business, your profile picture
should be a high quality headshot. Use the
same headshot in all your social networking
profiles to maintain consistency.
- Invest in a custom
background. If you are in
business, you should invest in a custom
Twitter background that reflects your
brand. You can get a custom background at
http://www.twitterbackgrounds.com.
To determine if your profile needs
improvements, visit http://twitter.grader.com.
This free service grades your profile
and even informs you of specific areas
to fix.
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