This week, I want to share a post from the Digital Inbound Marketing blog where I’ve been featured as part of their Expert Interview Series. In the post, I share a glimpse into how I got started and have built Fresh Perspective Copywriting over the last 8 years and how the industry has changed during this time.
I also share tips on how to find a copywriter who understands the complex nature of B2B products or services, along with how to overcome common challenges such as taking technical language and making it interesting, informative, and exciting for prospective new clients.
Also, don’t miss my copywriting tips to boost customer retention! Check out the full interview here: Expert Interview Series: Rachel Foster of Fresh Perspective Copywriting on B2B Copywriting