B2B Content Marketing Training

“I just watched your MarketingProfs session on white papers, and it was without question the best session of the Marketing Writing Boot Camp thus far. Great job!” Mark Burdon

 I offer custom presentations and training on how to create compelling B2B content that attracts leads and turns them into customers. Some of my most-requested topics include:

  • The dos and don’ts of technology content marketing
  • Keys to creating awesome B2B content that converts
  • No More Boring White Papers! How to plan, write and promote white papers
  • How to write case studies and data sheets that turn leads into customers
  • Blogging for B2B lead generation
  • Blogging 101 for internal subject matter experts
  • Your custom topic!

Check out my presentation on “The Biggest B2B Content Marketing Mistakes” below:  

Upcoming Gigs

 Past Speaking Gigs, Presentations and Training Sessions

Testimonials

 “Thanks for your B2B copywriting presentation yesterday at MagNet – it was well organized, informative, easy to follow and downright inspiring!” Joanne Wallace


“I recommend that you go hear Rachel Foster speak. She’ll make you laugh … but, better yet, she’ll make you think hard about effective content marketing.” Judy Gombita, Public Relations and Communication Management Specialist, Co-editor and Canadian contributor at PR Conversations


“Superb presentation: great high-level and nitty-gritty detail.” A MarketingProfs Marketing Writing Bootcamp student


“Looking to secure a knowledgeable speaker for your upcoming event or project? Of course you are! And Rachel’s as insightful and thorough as they come. A seasoned events planner or editorial programmer knows there are also other, equally valuable characteristics to consider when selecting a speaking partner: creativity, responsiveness, flexibility, and detail-minded chief among them. Rachel fits those bills, too. You won’t be disappointed with a recycled, canned presentation.

Save yourself a headache and bypass the prima donna. Get in touch with Rachel to organize the delivery of a well-thought-out, polished, and audience-specific presentation without any heavy baggage. I look forward to working with her again soon!” Heather Rast, Senior Content Manager, MarketingProfs University


“I loved your class on MarketingProfs! I can’t wait to write my first white paper, the whole process seems much less intimidating now!” Pia Adolphsen


“I just watched your MarketingProfs session on white papers, and it was without question the best session of the Marketing Writing Boot Camp thus far. Great job!” Mark Burdon

Would You Like Me to Educate and Inspire Your Group?

Contact Liza Magcale at admin@freshperspectivewriting.com or 647-342-4921 to inquire about my availability. You can also complete the form on this page, and someone from the Fresh Perspective team will get back to you within the next business day.