While content marketing is gaining traction for all of the reasons above, you still need to encourage leads to take the next step in working with you. That’s why you can apply a 90/10 rule to your content marketing, where ... Read more...
Retweets are Twitter’s version of shout outs. They allow you to show appreciation for others by broadcasting their tweets to your followers. In return, others in your industry may want to share your tweets with their followers - provided your tweets are relevant and interesting. The purpose of this article is to explain the basics of how to retweet and show you how a few simple tweaks can increase the chances of your tweets going viral. Read more...
The 2011 Social Media Marketing Report stated that 93% of marketers are now using social media for marketing purposes. Although almost everyone is using social media, many marketers are still uncertain of how to get the greatest ROI from their efforts. The 2011 Social Media Marketing Report also revealed that marketers’ #2 concern is how to integrate and manage all of their social media activities. Content marketing and social media go hand-in-hand. They both focus on sharing ideas, building relationships and growing communities. Here are three ways you can integrate social media with your content marketing to increase your ROI ... Read more...
A few weeks ago, I had the privilege of speaking at the Toronto B2B Marketing Meetup. This regular networking event is sponsored by BrainRider and includes short presentations on all aspects of B2B marketing. If you're in Toronto, I encourage you to attend the next meetup. Here is a video of my presentation - The Biggest B2B Content Marketing Mistakes ... Read more...
This post was originally published by the Content Marketing Institute. According to the Content Marketing Institute’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70 percent of B2B marketers find case studies to be an effective content marketing tool. That’s because they can increase customer confidence in your organization, educate prospects on how to solve their challenges, and provide [...] Read more...
Certain technology marketing buzzwords have become so widely used, that you may not question how awkward they sound. In fact, I'm also guilty of using some of them. Here's my list of the five most cringe-worthy technology marketing words and phrases ... Read more...
Asking tough questions and challenging your customers can strengthen your content marketing. The B2B sales cycle is long – with customers reviewing multiple service providers before they make a purchasing decision. If your content is too general or “safe”, you won’t stand apart from your competition or show potential customers that you really understand their issues. By challenging your customers – or providing them with content that forces them to think deeply about their problems and how to solve them – you will make your messages stick. Your content will resonate more with your target audience, which can lead to increased sales and improved ROI. Here are three ways that you can challenge and inspire your customers ... Read more...
Is the headline on your home page “Welcome to My Site”? If so, you are missing a vital opportunity to gain your readers' attention. This Fresh Marketing Blog post will show you five simple techniques that will improve your headlines ... Read more...
Outbrain recently published The State of Content Marketing 2012. The report revealed that 82% of brand and agency marketers plan to increase their content marketing efforts this year, namely to increase brand awareness and target early-stage leads. The report also revealed that social media is the most popular way to drive traffic to content, with 96% of respondents currently utilizing social media. Since a blog can be the center of your social media strategy, I’d like to suggest some ways that you can use a blog to increase your brand awareness and drive more people to your content ... Read more...
I’m hooked on Mad Men and can't wait for the season five premiere. One of the things I love best about the show is watching Don Draper save many client relationships by coming up with brilliant concepts at the last minute ... just before his clients are about to walk. However, you don't need to wait until you're almost screwed to come up with a great concept. Simply read on to learn the top 5 ways that Don, Peggy and the crew overcome creative block ... Read more...