3 Ways to Make Your B2B Marketing Timely: Lessons from “Weird Al” Yankovic

#452226178 / gettyimages.com Have you caught any of “Weird Al” Yankovic’s new videos? He released one a day for eight days, and they’re all hilarious. Here’s one of my favourite videos from his new album, Mandatory Fun. It’s a parody of “Blurred Lines”, in which he rants about bad grammar in “Word Crimes”: “Weird Al” [...]

How to Write Killer B2B Headlines That Drive Readership, Shares and Conversions

How to write killer B2B headlines

  There’s been a lot of talk about the importance of headlines and why you should devote more time to writing and testing them. It’s standard marketing knowledge that while 80% of your audience will read your headline, only 20% will go on to read the rest of your content. This means that your headlines [...]

How to Share Content Responsibly and Avoid Putting Your Organization at Risk

responsible content sharing

This article was originally published by MarketingProfs. As content marketers, we get excited about sharing content. From articles and videos to blog posts and photos, we live to spread content love. Many of us, however, are unaware that the content we share is protected by copyright. In fact, every time someone creates a piece of content, [...]

How to Get Your Content Featured in Top Technology Blogs

How to get your content featured in top technology blogs

Many B2B blogs look sad. These niche blogs may not get a lot of traffic, comments or shares – even if they contain excellent content. If you oversee a B2B blog, it may sometimes seem like you’re publishing in a ghost town. There are plenty of steps you can take to increase your blog’s traffic, [...]

What Type of B2B Marketer Are You? Take This Quiz

What Type of B2B Marketer Are You? Take This Quiz

If you’re like me, you’ve probably wasted time with those personality quizzes that are all over Facebook. I’ve decided to jump on the bandwagon by creating a quiz just for B2B marketers. Take the quiz to discover if you’re an old school or a new school B2B marketer. Have fun!