3 Lessons Learned During My First Week on LinkedIn Publisher

Cloud representing Linkedin Publisher with different devices

  Earlier this year, LinkedIn opened its publishing platform to all of its members. This allows you to blog directly on LinkedIn. You might have heard this news and thought, “Not another blogging platform!” However, LinkedIn Publisher offers a number of benefits: Your posts are automatically featured in your profile page. This gives your connections [...]

11 Red Flags That Your B2B Content Is Boring

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One of the biggest challenges in B2B marketing is creating content that engages your target audience. Not only must your content attract leads, but it also must engage those leads throughout your entire sales cycle. Plus, as more B2B companies dive into content marketing, you’ll have more competition for the same audience. So, how do [...]

The #1 Way to Avoid Embarrassing and Costly Typos in Your Marketing Copy

Whoops

Photo source I’m a big believer in having an extra set of eyes review my copy before I publish it or send it to a client. It’s easy to miss typos when you’re focused on producing a lot of content and meeting tight deadlines. At the least, a typo is a nuisance. You may receive [...]

Should You Use Social Media or Traditional Marketing to Engage IT Buyers? [IT Pros Sound Off]

Social media vs. traditional marketing

When it comes to making the best use of your marketing time and resources, should you: Send more emails or post more content to your blog? Create a direct mail campaign or run ads on LinkedIn? Host a webinar on your website or a Hangout on Google+? With so many options, it can be hard [...]

7 Ways to Promote Your White Papers to Get More Downloads, Leads and Shares

How to promote your white papers

White papers, guides and ebooks are time-intensive content marketing projects. It’s surprising that many B2B marketers put lots of time and resources into developing white papers and then simply post them on their websites and hope leads will pour in. Unfortunately, it’s not this easy. Here are seven ways you can promote your white papers [...]