How to Tell a Consistent Story Across All of Your B2B Marketing Channels

How to Tell a Consistent Story Across All of Your B2B Marketing Channels

Multimedia is big in B2B.   According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends – North America report, B2B marketers are using a variety of media types. The top 10 B2B content marketing tactics include online presentations, white papers, videos, case studies, social media, blog posts and more.   If you are experimenting with [...]

How to Find the Time for Content Marketing

How to find the time for content marketing

Ask any B2B marketer what their biggest content marketing challenge is, and they will likely say, “finding the time to get it done”. In fact, the 2014 B2B Content Marketing Benchmarks, Budgets and Trends – North America report stated that 69% of B2B marketers cited “lack of time” as their biggest content marketing challenge.  However, [...]

Should You Remove the Comments Feature From Your B2B Blog?

Should you remove the comments feature from your B2B blog?

My name is Rachel and I just removed the comments feature from my blog.   When I made the decision, I wasn’t thinking about blocking opinions that differ from my own or dealing with trolls. I simply wasn’t getting enough comments to make keeping the feature worthwhile. The empty comment boxes made my blog look sad.   [...]

How Original Research Can Help Your B2B Technology Company Stand Out

how original research can help your b2b technology company stand out

When I write blog posts for myself or for my clients, I look for compelling statistics to back up what I’m saying. However, it is often hard to find new sources that have published research on my topics, so I end up citing the same sources over and over again. This means that there’s an [...]

How to Build a B2B Blog that Attracts Leads and Increases Your Conversions

According to InsideView, B2B marketers who blog generate 67% more leads than those who don’t blog. However, many B2B marketers struggle to engage their target audience and increase their conversions through their blogs. Check out the webcast below, where I discuss how to build a B2B blog that attracts high-quality leads and motivates them to [...]