7 Keys to Successful Content Marketing

camp

The Canadian Association of Marketing Professionals (CAMP) held a panel on how to get better results from your content marketing efforts. Here are seven things that every B2B content marketer must know … One of the biggest challenges in content marketing is getting traction. You may publish an amazing, thought-provoking article on your blog but […]

How to Attract B2B Customers With Personalized Content

How To Attract B2B Customers

Personalizing your content can help you attract more customers and stand out from the competition. And it may not take as much time or effort as you think … Today’s marketers are producing more content than ever. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, 70% of B2B marketers are creating […]

The B2B Blog Post Checklist: 9 Keys to Boosting Engagement, Shares and Conversions

Info sign at international airport representing the theme of launching results for your blog post with the blog post checklist

A blog can be one of your most valuable marketing assets, as it can bring targeted leads to your content and engage them throughout every stage of your sales cycle. Here’s what to include in all of your blog posts to boost your readership, shares and conversions … Woo-hoo! You’re ready to publish your latest […]

What IT Buyers Really Think About Your Marketing

what-it-buyers-really-think

What if you could be a fly on the wall and watch as an IT buyer checked out your marketing? Would you like how they react? I attended Spiceworks Unplugged in Toronto, where a room of IT marketers heard the truth from a panel of straight-talking IT professionals. The IT pros represented a variety of […]

Mind the Gap: The Missing Link to B2B Content Marketing Success

Mind the gap sign with speeding train in London underground

Many B2B marketers have a disconnect between the content they’re producing and the content their customers actually want. If your content doesn’t hit the mark, buyers won’t respond. Here’s how to identify and fill your content gaps so you can wow customers and get them to take action. It’s every content marketer’s worst fear …  […]

Copywriters or Content Writers: Who Can Best Help You Achieve Your B2B Marketing Goals?

Desk Writer

White papers … ghost blogging … sell sheets … Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results? As a B2B marketer, you’re likely tasked with producing a ton of content. According to the 2015 B2B Content Marketing Benchmarks, […]

Only 34% of B2B Technology Marketers Are Effective at Content Marketing [Study]

Frustrated b2b content marketer tearing out her hair

New research reveals that most B2B technology marketers are missing a major key to content marketing success. Here’s what it takes to be effective… The Content Marketing Institute and MarketingProfs just released the B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends – North America report. According to the report, 93% of B2B technology marketers […]

7 Keys to Creating B2B Product Pages That Convert Leads Into Customers

Man drawing a wireframe on a window

B2B buyers are conducting research online and waiting longer to speak with sales reps. Think of your product pages as a virtual sales team that educates buyers and answers their key questions. Here’s how to improve your product pages to engage leads and boost your sales. As a B2B marketer, you’re likely creating a ton […]

What to Look for in a B2B Copywriter

Serious copywriter smoking a pipe in front of a typewriter

Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long run. However, choosing the right copywriter can make your life easier, improve your marketing results and help you produce more content – faster. Many B2B […]

5 Ways Small B2B Marketing Teams Can Win at Content Marketing

Woman wearing red glasses with 2 thumbs up to symbolize how teams can win at content marketing

Ask any B2B marketer about their top content marketing challenges, and they’ll likely say, “finding the time and resources to get it done”. This problem can be even harder if you have a small, in-house marketing team – or if you’re a marketing department of one. But even though you have a small team, you’re […]

How B2B Buyers Are Engaging With Your Content [Data]

How B2B buyers are engaging with your content

Let’s face it …   Your content marketing efforts don’t mean anything unless your ideal customers engage with your content and take action.   To help you get the most out of your content investments, I’ve compiled some recent statistics on how B2B buyers are using content throughout the sales cycle. Drumroll, please! The B2B Buyer Journey […]

How to Increase Your B2B Email Open and Response Rates

woman flexing linking about email

I read that one of the top fitness trends of 2015 is body weight exercise. Apparently, lots of people have been injured attempting epic feats of fitness and now want to get back to basics. In the spirit of “back to basics”, I thought I’d discuss how to get B2B buyers to respond to your […]

How to Turbocharge Your List Building With Content Upgrades

turbo charge your list building with content upgrades

“Would you like fries with that?” “Do you want to supersize your drink?” “Would you like to make it a combo with pop and a cookie?” The fast food industry knows a thing or two about upgrades. Just imagine the truckloads of extra fries McDonald’s sells every year – and the millions in additional revenue. […]

The Top 10 B2B Content Marketing Posts in 2014 [Fresh Marketing Blog]

Cogs with tools in the middle

To succeed in content marketing, you need to walk the walk – not just talk the talk. Earlier this year, the Content Marketing Institute and MarketingProfs revealed that B2B marketers who have a documented content marketing strategy are more effective than those who don’t have a documented strategy. So, it’s no surprise that many of […]

5 Content Marketing Hacks That Will Help You Start 2015 With a Bang

5 Content Marketing Hacks That Will Help You Start 2015 With a Bang illustrated by a man riding a rocket.

Wouldn’t life be great if we could press an “easy” button and bypass all the things we don’t like? We wouldn’t need to idle in traffic, clean the house or sit through another boring PowerPoint presentation. We also would never wonder what to blog about next. We could just press the button and – boom […]

Email: Your Best B2B Marketing Tool for 2015

vintage mailboxes representing email with mountains in the background

I use Facebook every day to catch up with my friends, RSVP for social events and post photos of my cat. However, I don’t use it for business. Although my clients are likely on Facebook, I’ve determined that this social network isn’t the best place for me to interact with them. For business, I prefer […]

How to Create Your 2015 Content Promotional Plan

man's hand touching a calendar on an ipad

In today’s B2B marketing world, things are moving fast. Tweets fly through streams … Buyers mass-delete emails … And your last blog post was yesterday’s news. If you want customers to see your message, you can’t schedule a few tweets and hope for the best. Since it’s the end of the year, you’re likely planning […]

5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015

Businessman in front of his computer looking shocked

Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better […]

How to Scale Your Content Across Regions – Lessons from “Global Content Marketing”

book cover for Global Content Marketing

Much has been written on content marketing. However, there’s not a lot of information for marketers who need to scale their content across regions. Pam Didner’s new book, “Global Content Marketing,” fills this gap. The book defines global content marketing as “the process of developing and sharing relevant, valuable and engaging content with target audiences […]