Copywriters or Content Writers: Who Can Best Help You Achieve Your B2B Marketing Goals?

Desk Writer

White papers … ghost blogging … sell sheets … Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results? As a B2B marketer, you’re likely tasked with producing a ton of content. According to the 2015 B2B Content Marketing Benchmarks, […]

Only 34% of B2B Technology Marketers Are Effective at Content Marketing [Study]

Frustrated b2b content marketer tearing out her hair

New research reveals that most B2B technology marketers are missing a major key to content marketing success. Here’s what it takes to be effective… The Content Marketing Institute and MarketingProfs just released the B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends – North America report. According to the report, 93% of B2B technology marketers […]

7 Keys to Creating B2B Product Pages That Convert Leads Into Customers

Man drawing a product page wireframe on a glass window

B2B buyers are conducting research online and waiting longer to speak with sales reps. Think of your product pages as a virtual sales team that educates buyers and answers their key questions. Here’s how to improve your product pages to engage leads and boost your sales. As a B2B marketer, you’re likely creating a ton […]

What to Look for in a B2B Copywriter

Serious copywriter smoking a pipe in front of a typewriter

Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long run. However, choosing the right copywriter can make your life easier, improve your marketing results and help you produce more content – faster. Many B2B […]

5 Ways Small B2B Marketing Teams Can Win at Content Marketing

Woman wearing red glasses with 2 thumbs up to symbolize how teams can win at content marketing

Ask any B2B marketer about their top content marketing challenges, and they’ll likely say, “finding the time and resources to get it done”. This problem can be even harder if you have a small, in-house marketing team – or if you’re a marketing department of one. But even though you have a small team, you’re […]

How B2B Buyers Are Engaging With Your Content [Data]

How B2B buyers are engaging with your content

Let’s face it …   Your content marketing efforts don’t mean anything unless your ideal customers engage with your content and take action.   To help you get the most out of your content investments, I’ve compiled some recent statistics on how B2B buyers are using content throughout the sales cycle. Drumroll, please! The B2B Buyer Journey […]

How to Increase Your B2B Email Open and Response Rates

woman flexing linking about email

I read that one of the top fitness trends of 2015 is body weight exercise. Apparently, lots of people have been injured attempting epic feats of fitness and now want to get back to basics. In the spirit of “back to basics”, I thought I’d discuss how to get B2B buyers to respond to your […]

How to Turbocharge Your List Building With Content Upgrades

turbo charge your list building with content upgrades

“Would you like fries with that?” “Do you want to supersize your drink?” “Would you like to make it a combo with pop and a cookie?” The fast food industry knows a thing or two about upgrades. Just imagine the truckloads of extra fries McDonald’s sells every year – and the millions in additional revenue. […]

The Top 10 B2B Content Marketing Posts in 2014 [Fresh Marketing Blog]

Cogs with tools in the middle

To succeed in content marketing, you need to walk the walk – not just talk the talk. Earlier this year, the Content Marketing Institute and MarketingProfs revealed that B2B marketers who have a documented content marketing strategy are more effective than those who don’t have a documented strategy. So, it’s no surprise that many of […]

5 Content Marketing Hacks That Will Help You Start 2015 With a Bang

5 Content Marketing Hacks That Will Help You Start 2015 With a Bang illustrated by a man riding a rocket.

Wouldn’t life be great if we could press an “easy” button and bypass all the things we don’t like? We wouldn’t need to idle in traffic, clean the house or sit through another boring PowerPoint presentation. We also would never wonder what to blog about next. We could just press the button and – boom […]