Why IT Buyers Aren’t Responding to Your Content [Insights from SpiceWorld]

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According to a new report from Spiceworks, technology marketers are missing the mark when it comes to engaging IT buyers.   The How to Win Friends and Influence IT Pros report states that IT pros want to have honest conversations with their peers and brand reps when they make buying decisions. However, technology marketers place [...]

3 Lessons Learned During My First Week on LinkedIn Publisher

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  Earlier this year, LinkedIn opened its publishing platform to all of its members. This allows you to blog directly on LinkedIn. You might have heard this news and thought, “Not another blogging platform!” However, LinkedIn Publisher offers a number of benefits: Your posts are automatically featured your connections more reasons to explore your profile [...]

11 Red Flags That Your B2B Content Is Boring

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One of the biggest challenges in B2B marketing is creating content that engages your target audience. Not only must your content attract leads, but it also must engage those leads throughout your entire sales cycle. Plus, as more B2B companies dive into content marketing, you’ll have more competition for the same audience. So, how do [...]

The #1 Way to Avoid Embarrassing and Costly Typos in Your Marketing Copy

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Photo source I’m a big believer in having an extra set of eyes review my copy before I publish it or send it to a client. It’s easy to miss typos when you’re focused on producing a lot of content and meeting tight deadlines. At the least, a typo is a nuisance. You may receive [...]