How to Create Your 2015 Content Promotional Plan

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In today’s B2B marketing world, things are moving fast. Tweets fly through streams … Buyers mass-delete emails … And your last blog post was yesterday’s news. If you want customers to see your message, you can’t schedule a few tweets and hope for the best. Since it’s the end of the year, you’re likely planning […]

5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015

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Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better […]

How to Scale Your Content Across Regions – Lessons from “Global Content Marketing”

book cover for Global Content Marketing

Much has been written on content marketing. However, there’s not a lot of information for marketers who need to scale their content across regions. Pam Didner’s new book, “Global Content Marketing,” fills this gap. The book defines global content marketing as “the process of developing and sharing relevant, valuable and engaging content with target audiences […]

21 Places to Share Your B2B Case Studies

share your case study

Case studies are one of the most powerful B2B sales and marketing tools. Today’s B2B buyers want social proof before they purchase a product or service. Customer testimonials and case studies can give them this proof. According to hawkeye, 71% of B2B buyers in the awareness stage and 77% in the evaluation stage cited testimonials […]

10 Steps to an Effective B2B Content Marketing Strategy

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If you’re planning your 2015 marketing, you likely have lots of content marketing projects in the works. And you’re not alone. According to research by the Content Marketing Institute (CMI) and MarketingProfs, 86% of B2B marketers now use content marketing to drive business. However, only 38% of B2B marketers think their content is effective. What […]