The #1 Way to Avoid Embarrassing and Costly Typos in Your Marketing Copy


Photo source I’m a big believer in having an extra set of eyes review my copy before I publish it or send it to a client. It’s easy to miss typos when you’re focused on producing a lot of content and meeting tight deadlines. At the least, a typo is a nuisance. You may receive [...]

Should You Use Social Media or Traditional Marketing to Engage IT Buyers? [IT Pros Sound Off]

Social media vs. traditional marketing

When it comes to making the best use of your marketing time and resources, should you: Send more emails or post more content to your blog? Create a direct mail campaign or run ads on LinkedIn? Host a webinar on your website or a Hangout on Google+? With so many options, it can be hard [...]

7 Ways to Promote Your White Papers to Get More Downloads, Leads and Shares

How to promote your white papers

White papers, guides and ebooks are time-intensive content marketing projects. It’s surprising that many B2B marketers put lots of time and resources into developing white papers and then simply post them on their websites and hope leads will pour in. Unfortunately, it’s not this easy. Here are seven ways you can promote your white papers [...]

3 Ways to Make Your B2B Marketing Timely: Lessons from “Weird Al” Yankovic

#452226178 / Have you caught any of “Weird Al” Yankovic’s new videos? He released one a day for eight days, and they’re all hilarious. Here’s one of my favourite videos from his new album, Mandatory Fun. It’s a parody of “Blurred Lines”, in which he rants about bad grammar in “Word Crimes”: “Weird Al” [...]

How to Write Killer B2B Headlines That Drive Readership, Shares and Conversions

How to write killer B2B headlines

  There’s been a lot of talk about the importance of headlines and why you should devote more time to writing and testing them. It’s standard marketing knowledge that while 80% of your audience will read your headline, only 20% will go on to read the rest of your content. This means that your headlines [...]