Case studies are one of the most powerful B2B sales and marketing tools, as they prove that your products and servies deliver results. In fact, 77% of B2B buyers called case studies, “the most influential type of content”.
My case study writing services help you build your arsenal of customer success stories, so you can influence more prospects, shorten your sales cycles, and boost revenue.
B2B buyers have changed.
They no longer rely on brochures and calls with sales reps to learn about products. Instead, they turn to their peers for recommendations.
That’s why case studies are one of the most powerful B2B sales and marketing tools. They give prospects the social proof they need to feel confident saying “Yes!” to your product.
According to a hawkeye study, 71% of B2B buyers in the awareness stage and 77% in the evaluation stage cited case studies as the most influential type of content.
B2B marketers agree …
2016 content marketing research found that case studies are one of the three most effective B2B content marketing tactics – surpassing even blogs and videos.
Producing case studies should be a top marketing priority as no one can “talk you up” better than your happy customers. And you likely have customers who are willing to share their stories with the world.
But if you’re like most B2B marketers, you don’t have the internal resources to interview them and write powerful stories. It’s impossible to write when meetings, phone calls, and projects constantly interrupt you.
My case study writing services help you tell stories that engage prospects and drive sales. The more powerful case studies you have, the more you can:
When I write your case studies, I will do all of the heavy lifting, including:
Once you create a case study, you’ll want to share it with as many of your ideal customers as possible. In addition to writing individual case studies, I can also write all of the content you need to promote it. For example, I can handle all of your:
With these services, you can save tons of time while building an entire content experience around each case study. This helps you get the most bang from each case study, reach a wider audience and boost your marketing results.
“Rachel is very easy to work with. She’s flexible in terms of deadlines and receptive to changes. I can also tell that she puts a lot of thought into her writing, as her work requires little to no editing on our part. This saves us a lot of time and allows us to publish content quickly.”
Angela Cope, Former Marketing Production Lead Softchoice