Turbocharge Your B2B Sales With Compelling Case Studies That Turn Prospects Into Customers

Case studies are one of the most powerful B2B sales and marketing tools, as they prove that your products and servies deliver results. In fact, 77% of B2B buyers called case studies, “the most influential type of content”.  

My case study writing services help you build your arsenal of customer success stories, so you can influence more prospects, shorten your sales cycles, and boost revenue.

Your Customers Don't Believe You

B2B buyers have changed.  

They no longer rely on brochures and calls with sales reps to learn about products. Instead, they turn to their peers for recommendations.  

That’s why case studies are one of the most powerful B2B sales and marketing tools. They give prospects the social proof they need to feel confident saying “Yes!” to your product.

According to a hawkeye study, 71% of B2B buyers in the awareness stage and 77% in the evaluation stage cited case studies as the most influential type of content.

B2B marketers agree …  

2016 content marketing research found that case studies are one of the three most effective B2B content marketing tactics – surpassing even blogs and videos.  

Producing case studies should be a top marketing priority as no one can “talk you up” better than your happy customers. And you likely have customers who are willing to share their stories with the world.  

But if you’re like most B2B marketers, you don’t have the internal resources to interview them and write powerful stories. It’s impossible to write when meetings, phone calls, and projects constantly interrupt you.

Build Trust And Drive Revenue With Compelling Customer Success Stories 

My case study writing services help you tell stories that engage prospects and drive sales. The more powerful case studies you have, the more you can:  

  • Enhance your credibility with prospects
  • Make your brand seem more human, as prospects will see how you’re helping real people with real challenges
  • Drive word-of-mouth
  • Attract more high-quality leads
  • Fuel your sales team with stories about customers in different roles or verticals, so they can match the right story with the right prospect
  • Create valuable content while freeing up your internal marketing team for other projects

Don't Get Bogged Down With Mundane Marketing Tasks

When I write your case studies, I will do all of the heavy lifting, including:  

  • Interview your customers about the challenges they faced, why they partnered with you and the amazing results that they achieved.
  • Provide you with a recording of the interview that you can use for future reference and content creation. I can also provide you with a transcript if needed.
  • Write the case study, ensuring that the story aligns with your marketing objectives and your brand voice.
  • Focus on the personal, emotional and human side of your customers’ success stories. This will help prospects relate to you. Use language that resonates with your target audience.
  • Include your keywords in the copy to help improve your SEO.
  • Have the case study proofread by a professional editor.
  • Quote a flat fee that includes all interviews, writing, editing and proofreading. That way, you don’t need to worry about me going over in hours and over your budget.

Reach a Wider Audience and Attract More Leads

Once you create a case study, you’ll want to share it with as many of your ideal customers as possible. In addition to writing individual case studies, I can also write all of the content you need to promote it. For example, I can handle all of your:  

  • Email copy that motivates the people on your list to read and share your new case studies
  • Landing page copy that encourages leads to download your case studies
  • Blog posts of your customer success stories that educate early-stage leads
  • Social posts that encourage your communities to read your case studies
  • White papers and ebooks that highlight your customer success stories as part of your larger message  

With these services, you can save tons of time while building an entire content experience around each case study. This helps you get the most bang from each case study, reach a wider audience and boost your marketing results.

“Rachel is very easy to work with. She’s flexible in terms of deadlines and receptive to changes. I can also tell that she puts a lot of thought into her writing, as her work requires little to no editing on our part. This saves us a lot of time and allows us to publish content quickly.”

Angela Cope, Former Marketing Production Lead Softchoice