Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

June 14, 2017 By Rachel

Title image with desk and stack of papers, clock on the wall and a checklist

Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. But […]

Filed Under: B2B Case Studies, B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, content marketing strategy, lead generation

3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story

May 25, 2017 By Rachel

Title Image of customer profiles and a hand holding a mobile phone with text bubble saying 'yes!'

Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies the most effective type of content. Meanwhile, nine out of ten B2B buyers said that online customer success […]

Filed Under: B2B Case Studies, B2B Marketing Tagged With: B2B lead generation, b2b marketing, case studies, content marketing strategy, Customer Success Stories, Featured Customers, lead generation, storytelling, technology marketing

Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

April 13, 2017 By Rachel

Title image of hand holding a tablet and screen showing business reviews

Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions. Meanwhile, a hawkeye study found that 71% of B2B buyers in the awareness stage and 77% […]

Filed Under: B2B Case Studies, B2B Lead Generation, B2B Marketing, Case Studies Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, Case Study Directories, Featured Customers, lead generation, storytelling

5 Ways to Take Your B2B Case Studies From Blah to Brilliant

February 23, 2017 By Rachel

Case Studies Blah to Brilliant (1)

Case studies are one of the most powerful B2B marketing and sales tools. Here’s how to create case studies that resonate with prospects and motivate them to say, “Yes!” to your product. Today’s B2B buyers are tired of being sold to all of the time. They’re bombarded with advertising and can’t go a day without […]

Filed Under: B2B Case Studies, B2B Content Marketing Tagged With: b2b case studies, b2b storytelling, Case Study Research, conversions, storytelling, testimonials

How to Make B2B Buyers Believe You (Even When You Don’t Have Any Case Studies)

June 16, 2016 By Rachel

B2B_Buyers_Without_Case_Studies

While case studies are a B2B marketing powerhouse, they’re not always easy to get. Here’s how to engage prospects when you can’t share customer success stories … Case studies are one of the top dogs of B2B content marketing. B2B customers rely on them to make informed buying decisions, as case studies give customers social proof that your products […]

Filed Under: B2B Case Studies, B2B Content Marketing, B2B Lead Generation, B2B Marketing, Case Studies Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, technology marketing

Discover How to Build a B2B Voice That Sets You Apart from the Pack

 


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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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