Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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21 Ways to Find Out What B2B Buyers Want

January 17, 2018 By Rachel

21 Ways to Find Out What B2B Buyers Want

One of the biggest B2B marketing challenges is creating content that motivates buyers to respond. But how do you know what will get them to say, “yes”? Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results.

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: b2b buyers, B2B Content Marketing, content marketing strategy, customer engagement, increase conversion, IT buyers

5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

June 14, 2017 By Rachel

5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. But […]

Filed Under: B2B Case Studies, B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, content marketing strategy, lead generation

[Infographic] 119 Amazing Email Marketing Stats

June 12, 2017 By Rachel

[Infographic] 119 Amazing Email Marketing Stats

Email is a major part of a savvy marketers’ strategy. According to McKinsey, email is 40 times more effective for acquiring new customers than Facebook or Twitter. Forrester also found that email marketing is the most effective tactic for lead nurturing among top B2B marketers. The folks over at websitebuilder.org have put together a great […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B email marketing, B2B lead generation, b2b marketing, content marketing strategy, email marketing, lead generation, Marketing Statistics

The 7 Most Overlooked Opportunities For B2B Marketers In 2017

May 11, 2017 By Rachel

The 7 Most Overlooked Opportunities For B2B Marketers In 2017

Life is hectic when you’re a B2B marketer.   Between attending meetings, planning campaigns, and publishing endless content, you might have trouble keeping up. You barely have time to analyze your own activities – let alone find out what other marketers are doing to succeed.   In the day-to-day rush, you may miss out on […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, b2b storytelling, case studies, content marketing strategy, sales, storytelling

How Content Marketing Benefits Your Business (and Generates 3x as Many Leads as Outbound Marketing)

May 9, 2017 By Rachel

How Content Marketing Benefits Your Business (and Generates 3x as Many Leads as Outbound Marketing)

More than 85% of marketers use content marketing – and for good reason! Content marketing is a proven way to boost customer engagement and increase sales. Studies have shown that the average buyer now interacts with 11.4 pieces of content before making a purchasing decision. It’s not surprising that every year, businesses dedicate more of […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B copywriting, B2B lead generation, b2b marketing, content marketing strategy, data, infographic

Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

April 13, 2017 By Rachel

Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions. Meanwhile, a hawkeye study found that 71% of B2B buyers in the awareness stage and 77% […]

Filed Under: B2B Case Studies, B2B Lead Generation, B2B Marketing, Case Studies Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, Case Study Directories, Featured Customers, lead generation, storytelling

[New Data] How Technology Marketers Are Using Content

March 29, 2017 By Rachel

[New Data] How Technology Marketers Are Using Content

Last week, the Content Marketing Institute published their annual report on technology content marketing. The survey took the pulse of 2,562 technology marketers and offers a number of valuable insights. Here are some key findings: 95% of technology marketers use content marketing. 64% of respondents said that compared with one year ago, their organizations are […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, Content Marketing Institute, content marketing strategy, technology marketers, technology marketing

41 Fantastic Places to Promote Your B2B White Papers 

March 23, 2017 By Rachel

41 Fantastic Places to Promote Your B2B White Papers 

It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment, get your content in front of the widest possible audience, and attract more leads …  White papers, ebooks, and guides are among the most time-intensive content marketing projects. But the time spent on these marketing […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, B2B White Papers, Content Distribution, content marketing strategy, Promotion, technology marketing, white paper, white papers

The Best (and Worst) Ways to Follow Up With B2B Leads

March 16, 2017 By Rachel

The Best (and Worst) Ways to Follow Up With B2B Leads

As a content marketer, you spend a lot of time and money creating content that generates leads.  But what happens after you get that hard-earned lead? What you do after someone downloads a resource can make or break your sales. Your company could look annoying, even desperate, when you call someone five minutes after they […]

Filed Under: B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, B2B Leads, b2b marketing, content marketing strategy, How to Follow Up, Marketing Cycle, Segmentation

[Data] How to Create Explosive Content Upgrades That Skyrocket Your Email Subscribers

March 13, 2017 By Rachel

[Data] How to Create Explosive Content Upgrades That Skyrocket Your Email Subscribers

Email marketing generates a $38 return for every $1 invested and drives more conversions than any other channel, including search and social media. With these results, it’s not surprising that list building is a priority for B2B marketers. One of my top ways to build my list is with content upgrades. Content upgrades are resources […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, B2B lead generation, b2b marketing, content marketing strategy, Content Upgrades, Lead Magnets

[Infographic] Effective Storytelling That Converts Prospects Into Customers

February 13, 2017 By Rachel

[Infographic] Effective Storytelling That Converts Prospects Into Customers

We all know that B2B buyers are savvier than ever, and hard sells no longer work on them. Instead of pushy sales pitches, many B2B marketers are using storytelling to reach their audiences. Sharing your customers’ successes can enhance your reputation and provide social proof that your products deliver results. Potential customers want to learn […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, b2b storytelling, content marketing strategy, increase conversions, lead generation, storytelling

19 Quick and Easy Lead Magnets That Attract B2B Buyers

February 9, 2017 By Rachel

19 Quick and Easy Lead Magnets That Attract B2B Buyers

Do you get lackluster conversions from your blog? Try adding some content upgrades! Here’s how these simple lead magnets can help you achieve conversion rates of 25%-54%. Your email list is your most powerful marketing asset. According to the Direct Marketing Association, email marketing generates a $38 return for every $1 invested. Meanwhile, Monetate found […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, content marketing strategy, lead generation

[Infographic] 7 Essential Ingredients for Attention-Grabbing B2B Copy

January 23, 2017 By Rachel

[Infographic] 7 Essential Ingredients for Attention-Grabbing B2B Copy

We all share a common goal to create copy that converts. A strong call to action is key to driving conversions. The folks at TechWyse have put together an infographic full of best practices that will help you create copy that grabs your readers’ attention and turns them into customers. Check out The Best Call-To-Action […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, content marketing strategy, increase conversion, lead generation

8 Steps to a Winning B2B Lead Generation Program

November 15, 2016 By Rachel

8 Steps to a Winning B2B Lead Generation Program

A targeted, tailored and relevant lead gen program is a vital part of any B2B marketing strategy. And although there is no one-size-fits-all solution, there are proven ways to ensure that prospects find your business, engage with you and turn into customers. This week I received an email from a student who, as part of […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B copywriting, B2B lead generation, b2b marketing, content marketing strategy, lead generation, technology marketing

How to Boost Brand Engagement with Your B2B Content

October 25, 2016 By Rachel

How to Boost Brand Engagement with Your B2B Content

With 72% of B2B content marketers saying that they struggle to create engaging content, it can sometimes seem like an uphill battle to generate and maintain engagement. This week, I’m sharing some expert advice put together by Uberflip. They have reached out to marketing experts to identify what makes a top-notch content strategy. Cassandra Jowett […]

Filed Under: B2B Lead Generation, B2B Marketing Tagged With: B2B Content, B2B Content Marketing, B2B copywriting, B2B lead generation, b2b marketing, Branded Content, content marketing strategy, lead generation

The Top 5 Ways to Promote Your Premium Content

October 20, 2016 By Rachel

The Top 5 Ways to Promote Your Premium Content

Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it. To get noticed by the right buyers, you need to spend even more time promoting your content than you do creating […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B copywriting, B2B lead generation, b2b marketing, content marketing strategy, content strategy, lead generation, social media

How to Get Your Sales Team to Actually Use Your Content

August 29, 2016 By Rachel

How to Get Your Sales Team to Actually Use Your Content

Sometimes it can feel like a lost cause … You’ve created a strong library of content that you want to get in front of as many customers as possible. You hope your sales team will feel as excited about your content as you are. But then the momentum stops short at sales’ door. Building a […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, content marketing strategy, lead generation, sales

How to Make B2B Buyers Believe You (Even When You Don’t Have Any Case Studies)

June 16, 2016 By Rachel

How to Make B2B Buyers Believe You (Even When You Don’t Have Any Case Studies)

While case studies are a B2B marketing powerhouse, they’re not always easy to get. Here’s how to engage prospects when you can’t share customer success stories … Case studies are one of the top dogs of B2B content marketing. B2B customers rely on them to make informed buying decisions, as case studies give customers social proof that your products […]

Filed Under: B2B Case Studies, B2B Content Marketing, B2B Lead Generation, B2B Marketing, Case Studies Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, technology marketing

4 Must-Do Steps to Maximize the Value of Your Content

May 31, 2016 By Rachel

4 Must-Do Steps to Maximize the Value of Your Content

This week, I’m sharing a post from my friends over at SingleGrain. They’ve put together four really powerful ways to squeeze the most out of your content – something that we all hope to achieve! We work hard at generating valuable content and want our content to be as effective as possible. If you’re struggling […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, b2b storytelling, content marketing strategy, lead generation, Scaling Content

5 Quick Tips: Social Media for B2B

May 23, 2016 By Rachel

5 Quick Tips: Social Media for B2B

  Believe it or not, some companies are still skeptical about the benefits of B2B social media. A lot of B2Bs think they are boring, at least compared to most B2Cs, and wouldn’t be interesting to social communities. They also perceive that it’s harder to measure the effectiveness of social on the B2B side of […]

Filed Under: B2B Lead Generation, B2B Marketing, Social Media for B2B Tagged With: B2B lead generation, b2b marketing, b2B Social Media, storytelling

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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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Recent Posts

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  • 5 Time-Saving Templates Every B2B Marketer Needs
  • 21 Ways to Find Out What B2B Buyers Want

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