Lauren Carlson from Marketing Automation Software Guide sent me a link to a blog post that questions the value of white papers. She argues that, “Once scholarly in their ambition, white papers have devolved into thinly-veiled, lengthy sales pitches that no longer appeal to the educated buyer’s shortened attention span.” She recommends companies find new […]
Although many marketers take the time to create white papers, their messages may only reach a fraction of their potential audience. This is because some marketers simply post white papers on their websites, sit back and hope their ideal customers will find them. If you want to increase your readership and the amount of leads you generate, you must make it easy for your target audience to find your information. This post contains 5 ways you can promote your white papers online and direct more leads to your website.
Content marketing is one of the hottest B2B marketing developments. According to Compendium, content marketing will be to 2011 what social media was to 2010. That’s because marketers are discovering how important it is to use compelling content to educate and entertain their target audience. Read on to discover 5 benefits you can achieve when you implement a content marketing strategy.
Do you want your social media efforts to lead to high-quality leads and recognition from your industry? While both of these goals can be reached, many marketers attempt to accomplish too much at once. They may use only 1 social media profile to try to bring leads to their websites and share the latest industry trends with their peers. This post will show you the key differences between using social media to generate leads versus displaying thought leadership.