5 Big Lessons B2B Marketers Can Learn from Content Entrepreneurs

This review of Joe Pulizzi’s new book, Content Inc., explores how B2B marketers can think big to take their content marketing to new heights.  In September of 2008, the stock market crashed. This was also the month when I left my job to start a copywriting business. When I left my job, I had one […]

5 Free SEO Tools That Will Help Your Content Get Found

The #1 metric for B2B content marketing success is website traffic. Here are five free tools that will help you get more … If you publish a blog post, and no one finds it, does it exist? With 70% of B2B marketers creating more content than they did a year ago, it’s getting harder to […]

7 Keys to Successful Content Marketing

The Canadian Association of Marketing Professionals (CAMP) held a panel on how to get better results from your content marketing efforts. Here are seven things that every B2B content marketer must know … One of the biggest challenges in content marketing is getting traction. You may publish an amazing, thought-provoking article on your blog but […]

How to Attract B2B Customers With Personalized Content

Personalizing your content can help you attract more customers and stand out from the competition. And it may not take as much time or effort as you think … Today’s marketers are producing more content than ever. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, 70% of B2B marketers are creating […]

The B2B Blog Post Checklist: 9 Keys to Boosting Engagement, Shares and Conversions

A blog can be one of your most valuable marketing assets, as it can bring targeted leads to your content and engage them throughout every stage of your sales cycle. Here’s what to include in all of your blog posts to boost your readership, shares and conversions … Woo-hoo! You’re ready to publish your latest […]

What IT Buyers Really Think About Your Marketing

What if you could be a fly on the wall and watch as an IT buyer checked out your marketing? Would you like how they react? I attended Spiceworks Unplugged in Toronto, where a room of IT marketers heard the truth from a panel of straight-talking IT professionals. The IT pros represented a variety of […]

Mind the Gap: The Missing Link to B2B Content Marketing Success

Many B2B marketers have a disconnect between the content they’re producing and the content their customers actually want. If your content doesn’t hit the mark, buyers won’t respond. Here’s how to identify and fill your content gaps so you can wow customers and get them to take action. It’s every content marketer’s worst fear …  […]

Only 34% of B2B Technology Marketers Are Effective at Content Marketing [Study]

New research reveals that most B2B technology marketers are missing a major key to content marketing success. Here’s what it takes to be effective… The Content Marketing Institute and MarketingProfs just released the B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends – North America report. According to the report, 93% of B2B technology marketers […]

7 Keys to Creating B2B Product Pages That Convert Leads Into Customers

B2B buyers are conducting research online and waiting longer to speak with sales reps. Think of your product pages as a virtual sales team that educates buyers and answers their key questions. Here’s how to improve your product pages to engage leads and boost your sales. As a B2B marketer, you’re likely creating a ton […]

5 Ways Small B2B Marketing Teams Can Win at Content Marketing

Ask any B2B marketer about their top content marketing challenges, and they’ll likely say, “finding the time and resources to get it done”. This problem can be even harder if you have a small, in-house marketing team – or if you’re a marketing department of one. But even though you have a small team, you’re […]

How to Increase Your B2B Email Open and Response Rates

I read that one of the top fitness trends of 2015 is body weight exercise. Apparently, lots of people have been injured attempting epic feats of fitness and now want to get back to basics. In the spirit of “back to basics”, I thought I’d discuss how to get B2B buyers to respond to your […]

The Top 10 B2B Content Marketing Posts in 2014 [Fresh Marketing Blog]

To succeed in content marketing, you need to walk the walk – not just talk the talk. Earlier this year, the Content Marketing Institute and MarketingProfs revealed that B2B marketers who have a documented content marketing strategy are more effective than those who don’t have a documented strategy. So, it’s no surprise that many of […]

Email: Your Best B2B Marketing Tool for 2015

I use Facebook every day to catch up with my friends, RSVP for social events and post photos of my cat. However, I don’t use it for business. Although my clients are likely on Facebook, I’ve determined that this social network isn’t the best place for me to interact with them. For business, I prefer […]

How to Create Your 2015 Content Promotional Plan

In today’s B2B marketing world, things are moving fast. Tweets fly through streams … Buyers mass-delete emails … And your last blog post was yesterday’s news. If you want customers to see your message, you can’t schedule a few tweets and hope for the best. Since it’s the end of the year, you’re likely planning […]

5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015

Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better […]

21 Places to Share Your B2B Case Studies

There is an updated version of this post – 41 Fantastic Places to Promote Your B2B White Papers. Case studies are one of the most powerful B2B sales and marketing tools. Today’s B2B buyers want social proof before they purchase a product or service. Customer testimonials and case studies can give them this proof. According […]

10 Steps to an Effective B2B Content Marketing Strategy

If you’re planning your marketing, you likely have lots of content marketing projects in the works. And you’re not alone. According to research by the Content Marketing Institute (CMI) and MarketingProfs, 86% of B2B marketers now use content marketing to drive business. However, only 38% of B2B marketers think their content is effective. What causes […]