Believe it or not, some companies are still skeptical about the benefits of B2B social media. A lot of B2Bs think they are boring, at least compared to most B2Cs, and wouldn’t be interesting to social communities. They also perceive that it’s harder to measure the effectiveness of social on the B2B side of […]
Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better […]
I’m a big fan of Twitter. A few years ago, I traced 50% of my business to Twitter. The percentage was so high that I decided to put more effort into other channels in case Twitter went bust and I lost all my leads. However, I still spend a lot of time on […]
Earlier this year, LinkedIn opened its publishing platform to all of its members. This allows you to blog directly on LinkedIn. You might have heard this news and thought, “Not another blogging platform!” However, LinkedIn Publisher offers a number of benefits: Your posts are automatically featured in your LinkedIn profile, which gives your connections […]
My name is Rachel and I just removed the comments feature from my blog. When I made the decision, I wasn’t thinking about blocking opinions that differ from my own or dealing with trolls. I simply wasn’t getting enough comments to make keeping the feature worthwhile. The empty comment boxes made my blog look sad. […]
LinkedIn is proving to be the No. 1 social network for B2B. The B2B Content Marketing Report 2013 Survey Results revealed that 85% of technology marketers believe LinkedIn is the most effective social network for distributing their content.* In addition, HubSpot found that LinkedIn’s visitor-to-lead conversion rate is 277% higher than Twitter and Facebook. These […]
If you’ve been questioning whether Twitter is a worthwhile marketing investment, check out these statistics… According to the “Tweets in Action: Mobile/Tech” survey, 59% of people who have seen a tweet from a B2B technology company have visited the company’s website, as compared to 40% of Internet users who have not seen a tweet. When […]
I’d like to share a content marketing tool that can bring more people to your blog and help you get the most traction from your posts. It’s a free WordPress plugin called Tweet Old Post. The plugin does exactly what it says – automatically tweets older posts from your blog. Here’s a quick demo that […]
You may have noticed that I’ve disappeared from the blog during the past few weeks. That’s because my husband and I just moved and have been busy packing, unpacking, getting organized and assembling Ikea furniture. Now, we’re pretty much settled. I have a nicer home office and am hoping that it inspires lots of new […]
It’s that time of the year again … marketing professionals are returning to the office from summer vacations and trading long lunches on a patio for a quick bite in front of the computer. Since it can be hard to make the transition from relaxation to a regular work schedule, I was lucky to […]
Retweets are Twitter’s version of shout outs. They allow you to show appreciation for others by broadcasting their tweets to your followers. In return, others in your industry may want to share your tweets with their followers – provided your tweets are relevant and interesting. The purpose of this article is to explain the basics of how to retweet and show you how a few simple tweaks can increase the chances of your tweets going viral.
The 2011 Social Media Marketing Report stated that 93% of marketers are now using social media for marketing purposes. Although almost everyone is using social media, many marketers are still uncertain of how to get the greatest ROI from their efforts. The 2011 Social Media Marketing Report also revealed that marketers’ #2 concern is how to integrate and manage all of their social media activities.
Content marketing and social media go hand-in-hand. They both focus on sharing ideas, building relationships and growing communities. Here are three ways you can integrate social media with your content marketing to increase your ROI …
Outbrain recently published The State of Content Marketing 2012. The report revealed that 82% of brand and agency marketers plan to increase their content marketing efforts this year, namely to increase brand awareness and target early-stage leads. The report also revealed that social media is the most popular way to drive traffic to content, with 96% of respondents currently utilizing social media.
Since a blog can be the center of your social media strategy, I’d like to suggest some ways that you can use a blog to increase your brand awareness and drive more people to your content …
One of the biggest challenges B2B marketers face when they develop a blog is maintaining its momentum. You may write a few posts, run out of ideas and let your blog sit empty as you devote your time to other projects. However, to realize benefits from a corporate blog, you must post engaging content on a regular basis. Here are 18 topic suggestions for your B2B blog …
Many B2B marketers are turning to social media for lead generation. However, with an overwhelming amount of information shared within social media channels, it is becoming harder for companies to stand out and engage their target audiences. In my recent live chat on Twitter with host The Social CMO, I answered the top questions on “How to Create Social Media Content that Drives Action.” Here’s a summary …
Originally published by the Content Marketing Institute. According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales teams will love. More marketers are turning to […]
Do you want your social media efforts to lead to high-quality leads and recognition from your industry? While both of these goals can be reached, many marketers attempt to accomplish too much at once. They may use only 1 social media profile to try to bring leads to their websites and share the latest industry trends with their peers. This post will show you the key differences between using social media to generate leads versus displaying thought leadership.
When I first started using Twitter, I made a big – yet common – mistake. I followed only people who followed me. This resulted in a stream full of spam and total silence whenever I posed a question or shared a link.
When I reached about 1,000 followers, I decided to take a proactive approach to Twitter. I began to seek and follow people in my industry – people who care about the same topics I care about. Once this happened, I generated some great opportunities through the social networking platform.
Below are five ways you can develop a targeted following on Twitter:
Today, I’d like to recommend one of my favourite new blogs – Jaime Almond’s social media blog. Whenever I have a social media dilemma – like Facebook featuring photos of my husband in ads without his knowledge – Jaime has a solution on her blog. One of my favourite posts on Jaime’s blog is “The […]
The quality of your Twitter profile plays a huge role when others decide if they want to follow you. A focused profile can mean the difference between building a large network of targeted followers or failing in your Twitter marketing efforts. This post will show you how to create a Twitter profile that attracts targeted followers.