Comments for Copywriter Toronto http://copywritertoronto.com B2B Technology and Software Copywriter Thu, 09 Feb 2012 18:56:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on The 3 Biggest Shifts Needed for Successful B2B Content Marketing by Rachel http://copywritertoronto.com/the-3-biggest-shifts-needed-for-successful-b2b-content-marketing/#comment-2321 Rachel Thu, 09 Feb 2012 18:56:00 +0000 http://copywritertoronto.com/?p=1785#comment-2321 Hi Ron, Thank you for the comment. Yes, content marketing covers the entire relationship - from your first interaction with a prospect through the sale to keeping them coming back. Good point! Sincerely, Rachel Hi Ron,

Thank you for the comment. Yes, content marketing covers the entire relationship – from your first interaction with a prospect through the sale to keeping them coming back. Good point!

Sincerely,
Rachel

]]> Comment on The 3 Biggest Shifts Needed for Successful B2B Content Marketing by RonW http://copywritertoronto.com/the-3-biggest-shifts-needed-for-successful-b2b-content-marketing/#comment-2320 RonW Wed, 08 Feb 2012 18:45:00 +0000 http://copywritertoronto.com/?p=1785#comment-2320 Buyers are just overwhelmed with too much information that doesn't provide much value given the wealth of online marketing options.  With today's search engines and options for individuals and organizations to self-publish high-quality and timely information, yes I think the game is changing.  The ability to provide relevant and current, high value-add content is crucial.  If you're not, I'd be scratching my head as a potential customer.  And I'd be wary.   So in addition to all of the above words, I'd toss out "relationship" as another key item.  It's not just about the sale, it's about everything around it too... Buyers are just overwhelmed with too much information that doesn’t provide much value given the wealth of online marketing options.  With today’s search engines and options for individuals and organizations to self-publish high-quality and timely information, yes I think the game is changing.  The ability to provide relevant and current, high value-add content is crucial. 

If you’re not, I’d be scratching my head as a potential customer.  And I’d be wary.   So in addition to all of the above words, I’d toss out “relationship” as another key item.  It’s not just about the sale, it’s about everything around it too…

]]> Comment on 3 Ways to Break Out of a Content Marketing Rut by The 3 Biggest Shifts Needed for Successful B2B Content Marketing | Copywriter Toronto http://copywritertoronto.com/3-ways-to-break-out-of-a-content-marketing-rut-2/#comment-2319 The 3 Biggest Shifts Needed for Successful B2B Content Marketing | Copywriter Toronto Wed, 08 Feb 2012 13:38:03 +0000 http://copywritertoronto.com/?p=1560#comment-2319 [...] may also want to read 3 Ways to Break Out of a Content Marketing Rut for ideas on how to take your marketing off autopilot and make it fresh and [...] [...] may also want to read 3 Ways to Break Out of a Content Marketing Rut for ideas on how to take your marketing off autopilot and make it fresh and [...]

]]> Comment on The Do’s and Don’ts of Using Jargon in Your B2B Marketing Copy by 3 Things a DJ Can Teach You About Content Marketing | Copywriter Toronto http://copywritertoronto.com/jargon-in-your-marketing-copy/#comment-2313 3 Things a DJ Can Teach You About Content Marketing | Copywriter Toronto Wed, 11 Jan 2012 14:24:00 +0000 http://copywritertoronto.com/?p=563#comment-2313 [...] Marketing Rut for ideas on how to make your content more creative and engaging. You can also read The Dos and Don’ts of Using Jargon in Your B2B Marketing Copy to learn if your content is scaring away your target [...] [...] Marketing Rut for ideas on how to make your content more creative and engaging. You can also read The Dos and Don’ts of Using Jargon in Your B2B Marketing Copy to learn if your content is scaring away your target [...]

]]> Comment on 3 Ways to Break Out of a Content Marketing Rut by Anonymous http://copywritertoronto.com/3-ways-to-break-out-of-a-content-marketing-rut-2/#comment-2312 Anonymous Tue, 10 Jan 2012 20:10:00 +0000 http://copywritertoronto.com/?p=1560#comment-2312 That's it exactly. If you're in B2B, you have to make complex topics engaging and entertaining to get readers to take action. The topics might not be as complex as quantum physics, but some are close. Thanks for the comment! That’s it exactly. If you’re in B2B, you have to make complex topics engaging and entertaining to get readers to take action. The topics might not be as complex as quantum physics, but some are close. Thanks for the comment!

]]> Comment on 3 Ways to Break Out of a Content Marketing Rut by Giles Farrow http://copywritertoronto.com/3-ways-to-break-out-of-a-content-marketing-rut-2/#comment-2311 Giles Farrow Tue, 10 Jan 2012 09:58:00 +0000 http://copywritertoronto.com/?p=1560#comment-2311 Thanks Rachel I particularly like the quantum physics - definetly not an obvious place to look for marketing inspiration. But if you think about it, a lot of marketing and copy writing is about explaining something in an interesting way. Taking the reader on a journey... simplifying complex issues but making seem worthwhile and interesting ... so they want to find out more. Science teachers have to do this all the time. Here in the UK we have a celebrity scientist on TV who's brilliant at this - I will be watching him more closely for inspiration Thanks Rachel

I particularly like the quantum physics – definetly not an obvious place to look for marketing inspiration.

But if you think about it, a lot of marketing and copy writing is about explaining something in an interesting way. Taking the reader on a journey… simplifying complex issues but making seem worthwhile and interesting … so they want to find out more.

Science teachers have to do this all the time. Here in the UK we have a celebrity scientist on TV who’s brilliant at this – I will be watching him more closely for inspiration

]]> Comment on 5 Ways to Promote Your White Papers and Generate Leads Online by James http://copywritertoronto.com/5-ways-to-promote-your-white-papers/#comment-207 James Thu, 07 Apr 2011 20:13:37 +0000 http://copywritertoronto.com/?p=553#comment-207 Excellent ideas. The problem: writing your own whitepapers and producing your own content is time-consuming. Hire a reputable company to help you create your own unique content that will help generate leads and increase sales while educating at the same time. Excellent ideas. The problem: writing your own whitepapers and producing your own content is time-consuming. Hire a reputable company to help you create your own unique content that will help generate leads and increase sales while educating at the same time.

]]> Comment on 5 Ways to Promote Your White Papers and Generate Leads Online by Deepak Gupta http://copywritertoronto.com/5-ways-to-promote-your-white-papers/#comment-206 Deepak Gupta Thu, 07 Apr 2011 17:04:53 +0000 http://copywritertoronto.com/?p=553#comment-206 Rachel, This is so true, especially the whitepaper part. Btw, your cute photo also generates leads :) Deepak Rachel,

This is so true, especially the whitepaper part. Btw, your cute photo also generates leads :)

Deepak

]]> Comment on What Count Basie Can Teach You About Writing B2B Marketing Copy by Rachel http://copywritertoronto.com/count-basie-antaught-me-about-writing-marketing-copy/#comment-153 Rachel Fri, 04 Mar 2011 18:04:55 +0000 http://copywritertoronto.com/?p=641#comment-153 That would make a good blog post, too - "What Albert Einstein Can Teach You About Writing Marketing Copy." That would make a good blog post, too – “What Albert Einstein Can Teach You About Writing Marketing Copy.”

]]> Comment on What Count Basie Can Teach You About Writing B2B Marketing Copy by Mary Harvey http://copywritertoronto.com/count-basie-antaught-me-about-writing-marketing-copy/#comment-152 Mary Harvey Fri, 04 Mar 2011 16:48:44 +0000 http://copywritertoronto.com/?p=641#comment-152 Great post Rachel. I have found that Albert Einstein's advice,"make everything as simple as possible, but not simpler" is a good rule to follow. Great post Rachel. I have found that Albert Einstein’s advice,”make everything as simple as possible, but not simpler” is a good rule to follow.

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