Comments for Copywriter Toronto http://copywritertoronto.com B2B Technology and Software Copywriter Fri, 04 May 2012 16:19:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on The 5 Most Cringe-Worthy Technology Marketing Buzzwords by Paul Pruneau http://copywritertoronto.com/the-5-most-cringe-worthy-technology-marketing-buzzwords/#comment-2336 Paul Pruneau Fri, 04 May 2012 16:19:00 +0000 http://copywritertoronto.com/?p=1888#comment-2336 Let's add end-to-end, turn-key, platform, point solution, and market leader—and then forget ever using them. Let’s add end-to-end, turn-key, platform, point solution, and market leader—and then forget ever using them.

]]> Comment on The 5 Most Cringe-Worthy Technology Marketing Buzzwords by Bob James http://copywritertoronto.com/the-5-most-cringe-worthy-technology-marketing-buzzwords/#comment-2333 Bob James Fri, 20 Apr 2012 13:39:00 +0000 http://copywritertoronto.com/?p=1888#comment-2333 Industry-leading. Fine, except you actually employ just three people who work part time in a Starbucks.     Industry-leading. Fine, except you actually employ just three people who work part time in a Starbucks.    

]]> Comment on The 5 Most Cringe-Worthy Technology Marketing Buzzwords by Bob James http://copywritertoronto.com/the-5-most-cringe-worthy-technology-marketing-buzzwords/#comment-2332 Bob James Fri, 20 Apr 2012 13:25:00 +0000 http://copywritertoronto.com/?p=1888#comment-2332 Best-of-breed. When you can't be a Purple Cow. Best-of-breed. When you can’t be a Purple Cow.

]]> Comment on The 5 Most Cringe-Worthy Technology Marketing Buzzwords by Stuart Condé http://copywritertoronto.com/the-5-most-cringe-worthy-technology-marketing-buzzwords/#comment-2331 Stuart Condé Thu, 05 Apr 2012 12:56:00 +0000 http://copywritertoronto.com/?p=1888#comment-2331 I think buzzwords in general are pretty heinous and fill me with dread! I think buzzwords in general are pretty heinous and fill me with dread!

]]> Comment on 3 Ways to Break Out of a Content Marketing Rut by 3 Ways to Break Out of a Content Marketing Rut * Marketing Articles * Bethesda Emedia Marketing Resource Library | Bethesda Emedia Marketing Library http://copywritertoronto.com/3-ways-to-break-out-of-a-content-marketing-rut-2/#comment-2328 3 Ways to Break Out of a Content Marketing Rut * Marketing Articles * Bethesda Emedia Marketing Resource Library | Bethesda Emedia Marketing Library Thu, 22 Mar 2012 09:47:27 +0000 http://copywritertoronto.com/?p=1560#comment-2328 [...] 3 Ways to Break Out of a Content Marketing Rut Repost: Original article by: www.copywritertoronto.com [...] [...] 3 Ways to Break Out of a Content Marketing Rut Repost: Original article by: http://www.copywritertoronto.com [...]

]]> Comment on How Others View Copywriters by Paul Hassing http://copywritertoronto.com/how-others-view-copywriters/#comment-2325 Paul Hassing Sun, 04 Mar 2012 21:10:00 +0000 http://copywritertoronto.com/?p=1827#comment-2325 Agreed! Spot on, Rachel. :) Thanks to @copywritemattrs for the Twitter heads up. Best regards, P. :) Agreed! Spot on, Rachel. :) Thanks to @copywritemattrs for the Twitter heads up. Best regards, P. :)

]]> Comment on The 3 Biggest Shifts Needed for Successful B2B Content Marketing by Rachel http://copywritertoronto.com/the-3-biggest-shifts-needed-for-successful-b2b-content-marketing/#comment-2321 Rachel Thu, 09 Feb 2012 18:56:00 +0000 http://copywritertoronto.com/?p=1785#comment-2321 Hi Ron, Thank you for the comment. Yes, content marketing covers the entire relationship - from your first interaction with a prospect through the sale to keeping them coming back. Good point! Sincerely, Rachel Hi Ron,

Thank you for the comment. Yes, content marketing covers the entire relationship – from your first interaction with a prospect through the sale to keeping them coming back. Good point!

Sincerely,
Rachel

]]> Comment on The 3 Biggest Shifts Needed for Successful B2B Content Marketing by RonW http://copywritertoronto.com/the-3-biggest-shifts-needed-for-successful-b2b-content-marketing/#comment-2320 RonW Wed, 08 Feb 2012 18:45:00 +0000 http://copywritertoronto.com/?p=1785#comment-2320 Buyers are just overwhelmed with too much information that doesn't provide much value given the wealth of online marketing options.  With today's search engines and options for individuals and organizations to self-publish high-quality and timely information, yes I think the game is changing.  The ability to provide relevant and current, high value-add content is crucial.  If you're not, I'd be scratching my head as a potential customer.  And I'd be wary.   So in addition to all of the above words, I'd toss out "relationship" as another key item.  It's not just about the sale, it's about everything around it too... Buyers are just overwhelmed with too much information that doesn’t provide much value given the wealth of online marketing options.  With today’s search engines and options for individuals and organizations to self-publish high-quality and timely information, yes I think the game is changing.  The ability to provide relevant and current, high value-add content is crucial. 

If you’re not, I’d be scratching my head as a potential customer.  And I’d be wary.   So in addition to all of the above words, I’d toss out “relationship” as another key item.  It’s not just about the sale, it’s about everything around it too…

]]> Comment on 3 Ways to Break Out of a Content Marketing Rut by The 3 Biggest Shifts Needed for Successful B2B Content Marketing | Copywriter Toronto http://copywritertoronto.com/3-ways-to-break-out-of-a-content-marketing-rut-2/#comment-2319 The 3 Biggest Shifts Needed for Successful B2B Content Marketing | Copywriter Toronto Wed, 08 Feb 2012 13:38:03 +0000 http://copywritertoronto.com/?p=1560#comment-2319 [...] may also want to read 3 Ways to Break Out of a Content Marketing Rut for ideas on how to take your marketing off autopilot and make it fresh and [...] [...] may also want to read 3 Ways to Break Out of a Content Marketing Rut for ideas on how to take your marketing off autopilot and make it fresh and [...]

]]> Comment on The Do’s and Don’ts of Using Jargon in Your B2B Marketing Copy by 3 Things a DJ Can Teach You About Content Marketing | Copywriter Toronto http://copywritertoronto.com/jargon-in-your-marketing-copy/#comment-2313 3 Things a DJ Can Teach You About Content Marketing | Copywriter Toronto Wed, 11 Jan 2012 14:24:00 +0000 http://copywritertoronto.com/?p=563#comment-2313 [...] Marketing Rut for ideas on how to make your content more creative and engaging. You can also read The Dos and Don’ts of Using Jargon in Your B2B Marketing Copy to learn if your content is scaring away your target [...] [...] Marketing Rut for ideas on how to make your content more creative and engaging. You can also read The Dos and Don’ts of Using Jargon in Your B2B Marketing Copy to learn if your content is scaring away your target [...]

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