How to Create White Papers That Your Customers Want to Download and Share
I recently attended an event with a mix of B2B buyers and marketers. One of the marketers mentioned “white papers”, and almost everyone in the room snickered or groaned.
Although the crowd was less than enthusiastic about white papers, when you dig deeper into the reasons why, it comes down to one thing …
Most white papers are badly written.
They tend to be boring, lengthy sales pitches that are disguised as educational content. Publishing white papers like this will not help you reach your marketing goals of attracting targeted leads and turning them into customers.
It’s time we put an end to boring white papers!
That’s why I’m offering this FREE e-course, where I’ll take you step by step through my process of planning and writing a white paper. During the nine lessons, you will discover:
- The #1 thing you need to build a solid foundation for your white paper. If you don’t get this right, you will face delays and messaging nightmares.
- The do’s and don’ts of creating white paper titles that attract targeted leads.
- The biggest white paper mistakes and how to avoid them.
- How to promote your white paper to reach a wider audience and get the most bang for your marketing buck.
- And more!
Complete the form to the right and you’ll receive the first lesson now.
P.S. This process doesn’t work for just white papers. Much of it applies to reports, e-books or any other substantial piece of content. If you’re looking to improve your content marketing and get the most ROI from every piece of content, be sure to sign up today.