LEARN: Digital All Stars Virtual Summit
(May 2015) Rachel Foster and the Online Marketing Institute present LEARN: Digital All Stars Virtual Summit. Rachel – along with other experts, top brands and strategists – will teach you how to use the latest digital, social and mobile best practices to drive business.
B2B Copywriting and Content Marketing with Rachel Foster
(April 2015) Rachel Foster was interviewed by the Tropical Entrepreneur about B2B Copywriting and Content Marketing.
Top Marketing Guides of 2014
(January 2015)“An Essential Guide to Creating a B2B Content Marketing Strategy” is one of Roojoom’s top marketing guides of 2014.
How to Get 200+ New Subscribers from 1 LinkedIn Article
(January 2015) Rachel Foster shared her strategy for getting leads from LinkedIn on the Content Marketing Institute’s blog.
Rachel Foster Joins the Advisory Board for the Canadian Association of Marketing Professionals
(September 2014) Rachel Foster is excited to have the opportunity to serve on the Advisory Board for the newly-formed Canadian Association of Marketing Professionals (CAMP). The goal of CAMP is to create an inclusion-based network for all Canadian marketers to join, network, further their professional development and deepen their connection to their profession.
Should You Syndicate Your Blog Posts?
(September 2014) Rachel Foster’s article for The Copywriter Collective explores the pros and cons of syndicating your blog’s content.
Expert Series: Ask a Copywriter
(August 2014) If you’ve ever wondered what it’s like to work with a freelance copywriter, Rachel Foster provides answers in this interview.
How to Create B2B Case Studies that Deliver Results
(July 2014) Rachel Foster wrote an article for the Online Marketing Institute that looks at alternatives to the traditional case study.
Why Canada is Rocking Marketing Tech
(June 2014) Rachel Foster contributed to Traackr’s blog post on Canadian technology marketing innovation.
How to Share Content Responsibly
(June 2014) Rachel Foster interviewed the Copyright Clearance Center on how to share content responsibility and avoid putting your organization at risk. Check out these must-read best practices on the MarketingProfs blog.
Next Level, Next Steps: Career Strategies for Writers
(June 2014) Rachel Foster participated in a panel discussion at MagNet: Canada’s Magazine Conference. The panel looked at how writers can reinvent themselves to take advantage of new opportunities and turbocharge their careers.
How to Write Case Studies and Data Sheets that Turn Leads into Customers
(May 2014) Check out MarketingProf’s interview for highlights from Rachel Foster’s Marketing Writing Bootcamp session on how to write case studies and data sheets that drive sales.
Powering B2B Content Marketing Campaigns Through Multimedia
(April 2014) In this PR Newswire webinar, Rachel Foster and Scott Armstrong share best practices for using multimedia to engage B2B customers.
How to Build a B2B Blog that Attracts Leads and Increases Your Conversions
(April 2014) The SOLDLAB Professional Selling blog republished Rachel Foster’s video on how to create a strategy for B2B blogging success.
15 Questions You Must Ask Before Writing a B2B Blog Post
(April 2014) The SOLDLAB Professional Selling blog reprinted Rachel Foster’s article on the 15 questions you must ask before you publish a B2B blog post.
Is Shorter B2B Content Better?
(March 2014) In this article for the Online Marketing Institute, Rachel Foster examines whether short or long B2B content will increase your conversions.
The Big Benefits of Content Curation
(February 2014) ) Rachel Foster’s article on content curation was featured in Brightfire’s content marketing round-up.
40+ Ways to Improve Your Digital Strategy in 2014
(Febuary 2014) Rachel Foster was included in the Online Marketing Institute’s list of the top 40+ digital strategists of 2014. As such, she contributed her top digital strategy tip to this article.
How to Use Content to Influence B2B Technology Buyers
(February 2014) Check out Rachel Foster’s article for the Online Marketing Institute for tips on how to engage all of the leads that influence your customers’ buying decisions.
Create or Curate?
(Febuary 2014) Rachel Foster wrote an article for Chief Content Officer magazine that looks at why original and curated content drive up leads, as well as how to use both in your content.
4 Keys to Successful Blogging for B2B Content Marketing
(January 2014) Venture Accelerator Partners did a write up of Rachel Foster’s webinar on how to be a successful B2B blogger.
OMI Top 40+ Digital Strategists in Marketing for 2014
(January 2014) Rachel Foster is honoured to be included in the Online Marketing Institute’s “Top 40+ Digital Strategists in Marketing for 2014”. The list recognizes “the luminaries who have paved the way for digital marketing innovation and education throughout the past year”.
Roundup of Intriguing Content Marketing Predictions for 2014
(December 2013) Rock the Deadline included one of Rachel Foster’s predictions in this roundup.
11 Experts Share How to Succeed in Email Marketing in 2014
(December 2013) Rachel Foster contributed to MailerLite’s roundup of 2014 email marketing predictions.
15 Questions You Must Ask Before Writing a B2B Blog Post
(December 2013) Check out Rachel Foster’s article on Yahoo! Small Business Advisor.
The Dos and Don’ts of B2B Technology Content Marketing
(November 2013) Rachel Foster presented this session for the Online Marketing Institute’s LEARN: Digital and Social Media Strategies Event.
60 Experts Reveal Their Favourite Content Marketing Books
(November 2013) Rachel Foster contributed to a roundup of the best content marketing books.
How to Write B2B Email Subject Lines that Get Your Messages Opened
(November 2013) “How to Write B2B Email Subject Lines that Get Your Messages Opened” was included in MailerLite’s “Ultimate Guide to Email Marketing”.
7 Questions on Social Media with Rachel Foster
(November 2013) Business 2 Community interviewed Rachel Foster on how B2B companies can use social media.
Work/Life Balance: How to Set Healthy Boundaries You Can Actually Keep
(November 2013) Rachel Foster shared tips on maintaining work/life balance on the “High-Income Business Writing” podcast.
5 Types of B2B Buyers Your Content Needs to Influence
(October 2013) Rachel Foster wrote this guest post for the Online Marketing Institute.
Chris Marlow’s Copywriters Marketing Roundtable
(September 2013) Chris Marlow interviewed Rachel Foster on how to use social media to attract clients (interview not available online).
Business 2 Community Webcast
(September 2013) Rachel Foster and Scott Armstrong shared “7 Keys for Creating Awesome B2B Content that Converts” in a Business 2 Community webcast.
How to Create B2B Content that Converts
(September 2013) PR Newwire’s “Beyond PR” blog interviewed Rachel Foster and Scott Armstrong on how to create B2B content that converts.
White Paper Writing Class for MarketingProfs
(June 2013) Rachel Foster taught a session on “How to Write White Papers that Engage, Persuade and Convert” for the 2013 MarketingProfs Marketing Writing Bootcamp.
How to Get Higher Demand Generation Returns from B2B Content Marketing – Content Marketing Institute
(October 2012) George Passwater did a write-up of Rachel Foster’s Content Marketing World 2012 presentation on creating B2B content that converts and shortens sales cycles.
Content Marketing for B2B Demand Generation – PR Newswire
(September 2012) Sarah Skerik from PR Newswire did a write-up of Rachel Foster’s Content Marketing World 2012 presentation on creating B2B content that converts and shortens sales cycles.
Avoid These Three Old-School Approaches to Content Marketing – MarketingProfs
Reimagining the Tried-and-True White Paper – Chief Content Officer Magazine
(October 2011) This article explores how interactive white papers and video white papers are helping to revive the reputation of the B2B marketing workhorse.
Tweep in Profile Podcast
(October 2011) Tweep in Profile® is a free monthly podcast that features interviews with members of Twitter’s marketing, multimedia and public relations communities. Host Donna Papacosta takes listeners beyond the avatar into the minds of some of today’s key players in social networking. This interview explains how to avoid the pitfalls of developing social media content and more.
Chief Content Officer Magazine
B2B Marketing Insider
(January 2011) “How to Create Killer Content: Speak to a Customer”
(October 2009) How to Get Quality Followers on Twitter