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[Infographic] The Evolution of Content Marketing: Past, Present, and Future Trends

April 19, 2017 By Rachel

Evolution of Online Content Marketing

If you’ve been in the B2B content marketing space for a while, you’ve likely come across a number of recommended “do’s” and “don’t’s”. How many of the best practices that you followed five years ago are still relevant? What have you dismissed? What has made you successful?

It’s interesting to look at how things have changed. But one thing remains the same: the importance of creating content that provides your audience with value.

Check out this fun infographic from the folks over at content marketing software review site, GetApp.com: Finding the write way: A history of content marketing to see how far we’ve come.

And if you’re wondering what’s coming down the content marketing pipeline, check out: The Top B2B Content Marketing Trends of 2017. It highlights five content trends that you can apply to your marketing now to achieve better results.

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Filed Under: B2B Content Marketing, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, content marketing strategy, Content Marketing Trends

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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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