If you’ve been in the B2B content marketing space for a while, you’ve likely come across a number of recommended “do’s” and “don’t’s”. How many of the best practices that you followed five years ago are still relevant? What have you dismissed? What has made you successful?
It’s interesting to look at how things have changed. But one thing remains the same: the importance of creating content that provides your audience with value.
Check out this fun infographic from the folks over at content marketing software review site, GetApp.com: Finding the write way: A history of content marketing to see how far we’ve come.
And if you’re wondering what’s coming down the content marketing pipeline, check out: The Top B2B Content Marketing Trends of 2017. It highlights five content trends that you can apply to your marketing now to achieve better results.