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Copywriter Toronto - B2B Technology and Software Copywriter

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[Podcast] How to Find Your Unique B2B Brand Voice

April 14, 2017 By Rachel

SaaS Content Marketing Podcast

This week, I’m excited to share my interview on the SaaS Content Marketing Podcast.

It’s all about finding your brand voice.

We discussed how finding your voice isn’t something that you do once and then forget about. As new competitors and products enter the market, it’s crucial to stay aware of how your voice comes across to customers.

In this episode, you’ll learn

  • Why you need a unique voice if you want your content to stand out
  • How to “find your voice”
  • A step-by-step process for developing your brand voice

Whether you’re in the early stages of developing your brand voice or need some help rediscovering it, check out my actionable tips. We’ve packed a lot of information into the short interview! Listen here: Developing a Unique Tone of Voice for Your Content with Rachel Foster

You can also download my Ultimate B2B Brand Voice Guide for help finding an authentic voice that resonates with your customers.

the_ultimate_b2b_brand_voice_guide

Create a brand voice that resonates with your buyers and sets you apart from the pack.

 

DOWNLOAD THE FREE GUIDE.

Filed Under: B2B Marketing Tagged With: B2B Brand Voice, B2B Content Marketing, b2b marketing, Podcast, SaaS, technology marketing

Discover How to Build a B2B Voice That Sets You Apart from the Pack

 


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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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