Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it.
To get noticed by the right buyers, you need to spend even more time promoting your content than you do creating your content. This week I’m happy to share Beacon.by’s The 5 Best Strategies to Promote Your Lead Magnet. I’m a fan of number four: Using LinkedIn Pulse to author an article with a direct link to your lead magnet. You can see this strategy in action here: 5 Reasons Why B2B Websites Fail.
Now go and kick your lead magnet promotion into high gear!