Today, I’d like to recommend one of my favourite new blogs – Jaime Almond’s social media blog. Whenever I have a social media dilemma – like Facebook featuring photos of my husband in ads without his knowledge – Jaime has a solution on her blog.
One of my favourite posts on Jaime’s blog is “The Secret to Getting Great LinkedIn Recommendations.” Testimonials from satisfied customers can work wonders in helping you establish credibility with new audiences. Jaime says, “A good recommendation can be an extremely powerful marketing tool because it can highlight things about your product, service or company that you couldn’t say yourself without sounding overly self-promotional or salesy.”
Since I work in corporate storytelling, I also appreciate how Jaime shares “7 Questions that Guarantee Great Recommendations.” These questions were designed to draw out the story about your customer’s experience working with you. Use these questions the next time you interview a customer, and the testimonial will almost write itself.
Click here to check out “The Secret to Getting Great LinkedIn Recommendations.”