Do you ever wonder how the best companies manage marketing performance and how you stack up against your competitors? Recently, Allocadia surveyed more than 200 companies to determine the industry’s maturity level around marketing performance, along with what the best marketers in world are doing differently.
“Companies who are excelling at managing performance expect their marketing budgets to increase, and see significant revenue growth of at least 10% year over year,” said Sam Melnick, Allocadia’s VP of Marketing. These companies also “have a higher confidence in their return on marketing investment than the average marketing department.”
Check out the 2017 MPM Maturity Benchmarking Report, the first ever empirical research on the four traits of leaders responsible for marketing performance management. If you’re looking to build a successful MPM practice, you don’t want to miss this report!