Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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How to Find the Right B2B Technology Copywriter

July 10, 2018 By Rachel

How to Find the Right B2B Technology Copywriter

Here’s what to look for when sourcing and interviewing a B2B copywriter for your tech business:

Filed Under: General Copywriting Business Tagged With: b2b blogging, B2B Content Marketing, B2B copywriting, B2B email marketing, email marketing, Finding B2B tech copywriter, General Copywriting Business

[Data] How to Create Explosive Content Upgrades That Skyrocket Your Email Subscribers

March 13, 2017 By Rachel

[Data] How to Create Explosive Content Upgrades That Skyrocket Your Email Subscribers

Email marketing generates a $38 return for every $1 invested and drives more conversions than any other channel, including search and social media. With these results, it’s not surprising that list building is a priority for B2B marketers. One of my top ways to build my list is with content upgrades. Content upgrades are resources […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, B2B lead generation, b2b marketing, content marketing strategy, Content Upgrades, Lead Magnets

B2B Copywriting Insights: Expert Interview Series with Digital Inbound Marketing Blog

March 7, 2017 By Rachel

B2B Copywriting Insights: Expert Interview Series with Digital Inbound Marketing Blog

This week, I want to share a post from the Digital Inbound Marketing blog where I’ve been featured as part of their Expert Interview Series. In the post, I share a glimpse into how I got started and have built Fresh Perspective Copywriting over the last 8 years and how the industry has changed during […]

Filed Under: B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, B2B copywriting, B2B lead generation, blog, copywriting, Digital Inbound Marketing

11 Things That You Must Include in Your Next Blog Post

November 11, 2015 By Rachel

11 Things That You Must Include in Your Next Blog Post

Woo-hoo! You’re ready to publish your latest blog post and bring more readers back to your blog. But before you queue your post, take a moment to review this checklist to make sure that it contains all of the pieces you need to engage readers, increase your social shares and drive conversions. Here are 11 […]

Filed Under: B2B Content Marketing, B2B Copywriting Best Practices, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, b2b marketing, b2b websites, Digg Digg, opt-in form, SEO

How to Get Your Content Featured in Top Technology Blogs

June 18, 2014 By Rachel

How to Get Your Content Featured in Top Technology Blogs

Many B2B blogs look sad. These niche blogs may not get a lot of traffic, comments or shares – even if they contain excellent content. If you oversee a B2B blog, it may sometimes seem like you’re publishing in a ghost town. There are plenty of steps you can take to increase your blog’s traffic, […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: b2b blogging, guest blogging, guest posts, public relations, technology marketing

Should You Remove the Comments Feature From Your B2B Blog?

March 7, 2014 By Rachel

Should You Remove the Comments Feature From Your B2B Blog?

My name is Rachel and I just removed the comments feature from my blog. When I made the decision, I wasn’t thinking about blocking opinions that differ from my own or dealing with trolls. I simply wasn’t getting enough comments to make keeping the feature worthwhile. The empty comment boxes made my blog look sad.  […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing, Social Media for B2B Tagged With: b2b blogging, B2B Content Marketing, b2b marketing, blog comments

How to Build a B2B Blog that Attracts Leads and Increases Your Conversions

February 11, 2014 By Rachel

According to InsideView, B2B marketers who blog generate 67% more leads than those who don’t blog. However, many B2B marketers struggle to engage their target audience and increase their conversions through their blogs. Check out the webcast below, where I discuss how to build a B2B blog that attracts high-quality leads and motivates them to […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, b2b marketing, increase conversion, lead generation

3 B2B Blogging Trends to Watch

January 22, 2014 By Rachel

3 B2B Blogging Trends to Watch

Blogging is now one of the top content marketing strategies for B2B marketers. According to research from the Content Marketing Institute and MarketingProfs, 76% of B2B marketers are now using blogs – up 11 percentage points from two years ago. While 62% of the survey’s respondents think their blogs are effective, an amazing 79% of […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: b2b blogging

5 Ways to Get Your Internal Team to Write for Your B2B Blog

January 15, 2014 By Rachel

5 Ways to Get Your Internal Team to Write for Your B2B Blog

Growing your B2B blog is a group effort. However, it can be challenging to get your internal subject matter experts to share their knowledge on your company’s blog. After all, blogging is likely not part of their job description, and they may not place writing posts high on their list of priorities. If you want […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, b2b marketing

15 Questions You Must Ask Before Writing a B2B Blog Post

November 27, 2013 By Rachel

15 Questions You Must Ask Before Writing a B2B Blog Post

Many bloggers take a casual approach to blogging – they’ll write about whatever is on their minds as ideas come to them. However, this approach typically doesn’t work if you’re blogging for a mid- to large-sized B2B organization and need to align content with your creative and marketing goals. Here are 15 questions to ask […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: b2b blogging

Is It Time to Kill the List Post?

October 30, 2013 By Rachel

Is It Time to Kill the List Post?

One of my friends recently posted this on Facebook: Dear Internet, I am really getting tired of roundups and top ## lists. What happened to good content and well-written copy? Personally, I am going to try and not click on any roundups or top ## lists for at least a month. It’s like a diet, […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: b2b blogging, blog posts

What IT Buyers Really Think of Your Marketing

May 1, 2013 By Rachel

What IT Buyers Really Think of Your Marketing

What if you could listen to a panel of IT buyers tell you exactly what they think about your marketing? I recently attended Spiceworks Unplugged, where a room of IT marketers had the opportunity to do just that. The panellists represented a variety of organizations – from a government agency to a family-owned business. And […]

Filed Under: B2B Content Marketing Tagged With: b2b blogging, B2B Content Marketing, marketing content, Markrting, technology marketing, white papers

The 4 Things You Must Include in Your White Papers to Engage, Persuade and Convert Leads

February 27, 2013 By Rachel

The 4 Things You Must Include in Your White Papers to Engage, Persuade and Convert Leads

One of my freelance projects involves finding interesting technology resources and recommending them on a client’s blog. I read a lot of technology white papers and often pass over quite a few duds before I find one that is valuable enough to share. The main reason that I will refuse to promote a technology company’s white […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: b2b blogging, b2b marketing, lead generation, white papers

Boost Your Content Marketing ROI With These 5 Discovery Tips

February 12, 2013 By Rachel

Boost Your Content Marketing ROI With These 5 Discovery Tips

“This article was originally published by the Content Marketing Institute.” Ask 10 marketers what “content discovery” is, and you’ll most likely get 10 different answers. With all this variation, it can be hard to determine if content discovery is just a buzzword or something that can add significant ROI to your marketing. Content discovery has […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: analytics, b2b blogging, content marketers, Content Marketing Institute, ROI, SEO, technology, technology marketing, The Social CMO, Twitter, white papers

How to Drive Customers to Your B2B Content: Lessons from the Juicer Guy

January 30, 2013 By Rachel

How to Drive Customers to Your B2B Content: Lessons from the Juicer Guy

Over the holidays, I bought myself a gift – a juicer. For me, deciding on the right kitchen appliance involves more research than I care to admit. I probably spent more time picking a juicer than I did picking a university! I spent hours on the Internet, comparing models and brands and figuring out which […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, B2B lead generation, lead generation, web content

How to Use Tweet Old Post to Bring More Visitors to Your Blog

January 23, 2013 By Rachel

How to Use Tweet Old Post to Bring More Visitors to Your Blog

I’d like to share a content marketing tool that can bring more people to your blog and help you get the most traction from your posts. It’s a free WordPress plugin called Tweet Old Post. The plugin does exactly what it says – automatically tweets older posts from your blog. Here’s a quick demo that […]

Filed Under: B2B Content Marketing, Social Media for B2B Tagged With: b2b blogging, B2B Content Marketing, b2b marketing, content marketing tools, Tweet Old Post, Twitter, WordPress

5 Ways to Get More Leads from Your B2B Blog

January 16, 2013 By Rachel

5 Ways to Get More Leads from Your B2B Blog

“My company has a blog, but none of our readers are turning into leads. What gives?”

If you have asked this question, then you’re not alone. A growing number of B2B marketers are launching blogs to connect with potential customers. In fact, the 2013 B2B Content Marketing Benchmarks, Budgets and Trends North America report stated that 77% of B2B content marketers are now using blogs. However, many struggle to get the most ROI from this platform. The same report states that only 59% of B2B content marketers think that blogging is effective.

To improve the ROI from your blog, you may want to increase the number of qualified leads that come from your blog and move them into your sales funnel. To do this, you need to motivate your blog’s visitors to subscribe to your e-list. Here are five ways to make your B2B blog more lead-friendly …

Filed Under: B2B Lead Generation Tagged With: b2b blogging, B2B Content Marketing, B2B lead generation

How to Get Your Blog Picked Up by Google News

December 5, 2012 By Rachel

How to Get Your Blog Picked Up by Google News

Every day, I receive a slew of Google Alerts in my inbox. These alerts show the latest headlines for keywords related to the topics that I write about. The same blogs appear over and over again in these alerts, which means that they are probably getting a ton of traffic from people who subscribe to […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: b2b blogging, Google Alerts, Google News, SEO

Does Building Relationships with Customers Really Help Drive Sales?

November 28, 2012 By Rachel

Does Building Relationships with Customers Really Help Drive Sales?

It seems as though everyone who works in sales is discussing The Challenger Sale: Taking Control of the Customer Conversation. The book outlines the five types of sales professionals and cites research showing that the ones who focus on building relationships with customers actually perform worse than all of the other types of salespeople, with only […]

Filed Under: B2B Lead Generation, B2B Marketing Tagged With: B2B, b2b blogging, B2B Content Marketing, b2b websites, CEO, copywriting, Fresh Marketing Newsletter, Google, relationship builders, social media, target audience, technology marketing, The Challenger Sale

The Biggest B2B Content Marketing Fear

August 29, 2012 By Rachel

The Biggest B2B Content Marketing Fear

Wow – it’s less than one week until Content Marketing World 2012  – the world’s largest gathering of content marketing professionals. I’m thrilled to be speaking at this event. My presentation will explore how B2B companies can use content marketing to generate leads and shorten their sales cycles. In preparation for Content Marketing World, I […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, b2b marketing, Content Marketing Institute, email marketing, lead generation

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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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