I recently attended a Spiceworks event where a panel of IT buyers told a room of technology marketers exactly what they like and don’t like about IT marketing. One of the most surprising things the panelists said is that all marketing content – even customer testimonials and case studies – can’t be trusted, as it’s filtered […]
Last week, I ran an article on white paper best practices. Although white papers can be powerful tools for attracting B2B leads, especially if you sell technology products or services, sometimes you may not want to work within a traditional white paper format. This can be because: You want to do something more fun and less […]
Over the holidays, I bought myself a gift – a juicer. For me, deciding on the right kitchen appliance involves more research than I care to admit. I probably spent more time picking a juicer than I did picking a university! I spent hours on the Internet, comparing models and brands and figuring out which […]
“My company has a blog, but none of our readers are turning into leads. What gives?”
If you have asked this question, then you’re not alone. A growing number of B2B marketers are launching blogs to connect with potential customers. In fact, the 2013 B2B Content Marketing Benchmarks, Budgets and Trends North America report stated that 77% of B2B content marketers are now using blogs. However, many struggle to get the most ROI from this platform. The same report states that only 59% of B2B content marketers think that blogging is effective.
To improve the ROI from your blog, you may want to increase the number of qualified leads that come from your blog and move them into your sales funnel. To do this, you need to motivate your blog’s visitors to subscribe to your e-list. Here are five ways to make your B2B blog more lead-friendly …
Before we look ahead to 2013, I wanted to take a look back at the blog posts that have generated the most interest on the Fresh Marketing Blog in 2012. And without further ado, here they are: 1. 7 Keys to a Successful Retweet This article explains the basics of how to retweet and shows […]
One of the biggest factors impacting the success of your marketing is how well your audience relates to your content. If your audience feels that you understand their needs and can help them, they will be more likely to respond to your calls to action. If your content isn’t relevant, they will tune your messages […]