Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

  • Home
  • Services
    • B2B Copywriting Services
    • Case Study Writing
    • Speaking
    • FAQs
  • Portfolio
    • B2B Copywriting Portfolio
    • Client List
  • Success Stories
  • About
    • About Rachel Foster
    • News
  • Blog
  • Contact
  • Twitter
  • LinkedIn

10 Things You Need on Your B2B Homepage [Infographic]

July 27, 2016 By Rachel

Things You Need on Your B2B Homepage

Your website is at the forefront of your business and arguably the most valuable marketing resource you own. It’s often the first stop for both potential and existing customers, so keeping it optimized should be a priority. Your website can lead customers all the way through their journey – from an introduction via a Google […]

Filed Under: B2B Marketing Tagged With: B2B Content Marketing, B2B copywriting, b2b marketing, b2b websites, content marketing strategy

5 Big B2B Website Mistakes That Are Driving Your Customers Crazy

November 18, 2015 By Rachel

cartoon head swearing with title 5 Big B2B Website Mistakes That Are Driving Your Customers Crazy

Most B2B websites miss the mark when it comes to engaging visitors, boosting conversions and driving sales. Here are five major mistakes that cause many B2B websites to fail … If you think of your marketing as a solar system, your website is your sun. Most – if not all – of the content that […]

Filed Under: B2B Content Marketing Tagged With: b2b mistakes, b2b storytelling, b2b website usability report, b2b websites, boost conversion, case studies, Content Upgrades, customer focus, drive sales, engage visitors, opt-in offers, vendor websites

11 Things That You Must Include in Your Next Blog Post

November 11, 2015 By Rachel

B2B blogging image

Woo-hoo! You’re ready to publish your latest blog post and bring more readers back to your blog. But before you queue your post, take a moment to review this checklist to make sure that it contains all of the pieces you need to engage readers, increase your social shares and drive conversions. Here are 11 […]

Filed Under: B2B Content Marketing, B2B Copywriting Best Practices, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, b2b marketing, b2b websites, Digg Digg, opt-in form, SEO

How to Say You’re the Best Without Boring Your Customers

September 11, 2013 By Rachel

If you’re like many of today’s savvy B2B marketers, you probably spend a lot of time creating educational content for your customers – such as blog posts, videos and e-books. However, there comes a time when you must move beyond giving out advice to talk about your company. This can include anything from your “About […]

Filed Under: B2B Copywriting Best Practices, B2B Lead Generation, B2B Marketing Tagged With: B2B copywriting, b2b marketing, b2b websites

Will Your B2B Website Matter in Two Years?

April 24, 2013 By Rachel

With the rise of social networks, earned media (e.g. social shares and positive online reviews) is becoming more valuable in the eyes of customers. Because many customers now base their buying decisions on social proof, the chat questioned whether paid media (e.g. ads) and owned media (e.g. your website) are still valuable marketing tactics. In two years, will your corporate website still be important?

Filed Under: B2B Marketing Tagged With: #B2Bchat, b2b marketing, b2b websites, lead generation, marketing predictions

Does Building Relationships with Customers Really Help Drive Sales?

November 28, 2012 By Rachel

It seems as though everyone who works in sales is discussing The Challenger Sale: Taking Control of the Customer Conversation. The book outlines the five types of sales professionals and cites research showing that the ones who focus on building relationships with customers actually perform worse than all of the other types of salespeople, with only […]

Filed Under: B2B Lead Generation, B2B Marketing Tagged With: B2B, b2b blogging, B2B Content Marketing, b2b websites, CEO, copywriting, Fresh Marketing Newsletter, Google, relationship builders, social media, target audience, technology marketing, The Challenger Sale

5 Easy Ways to Improve Your Headlines

March 21, 2012 By Rachel

Is the headline on your home page “Welcome to My Site”? If so, you are missing a vital opportunity to gain your readers’ attention. This Fresh Marketing Blog post will show you five simple techniques that will improve your headlines …

Filed Under: B2B Copywriting Best Practices, B2B Marketing Tagged With: b2b marketing, b2b websites, copywriting

How to Get More Sign-Ups for Your Software Trials and Demos

February 21, 2012 By Rachel

If your organization sells software, you probably rely on demos and trials to attract leads and fill your sales funnel. However, since most software vendors now offer free trials, giving something away for free is no longer enough to convert leads. You’ll need to make your offers more engaging and relevant to your customers’ needs. Here are three ways you can increase the opt-ins for your demos and free software trials …

Filed Under: B2B Lead Generation, B2B Marketing Tagged With: b2b marketing, b2b websites, landing pages, lead generation, software marketing, technology marketing

How to Increase the Conversion Rates on Your B2B Product Pages

January 25, 2012 By Rachel

According to MarketingSherpaʼs 2011 B2B Marketing Benchmark Report, generating high-quality leads is still the #1 challenge faced by B2B marketers. If you work for a B2B organization, much of your marketing probably aims to drive high-quality leads to landing pages for your products or services. However, once leads arrive at these pages, how many of […]

Filed Under: B2B Copywriting Best Practices, B2B Lead Generation, B2B Marketing Tagged With: b2b marketing, b2b websites, copywriting, landing pages, lead generation, technology marketing

5 Ways to Improve Your Landing Pages for Better Conversions

October 20, 2011 By Rachel

As a B2B marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, if your landing pages don’t entice people to request your content, a lot of your hard work will be lost. That’s why I wanted to provide advice on how to improve your landing pages …

Filed Under: B2B Copywriting Best Practices, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, b2b websites, Content Marketing Institute, copywriting, landing pages, lead generation

What Count Basie Can Teach You About Writing B2B Marketing Copy

March 2, 2011 By Rachel

One of my favourite musicians is Count Basie. He was known for his minimalist approach to playing the piano and leaving lots of space between his notes. His music was exciting not just because of what he played, but what he didn’t play. I was listening to Count Basie the other day and began to think about how his minimalist approach could be applied to writing marketing copy. Here are my thoughts …

Filed Under: B2B Copywriting Best Practices, B2B Marketing Tagged With: b2b marketing, b2b websites, brochures, copywriting, lead generation

Boost Your Business with an Online Newsroom – Even if You Don’t Have Any “Real” News

November 1, 2010 By Rachel

An online newsroom is a low-cost and effective way to share your latest news with the media. Instead of printing and mailing expensive press kits, simply direct journalists to your online newsroom to grab up-to-the-minute information. This post will show you 9 keys to a media-friendly online newsroom.

Filed Under: B2B Marketing Tagged With: b2b marketing, b2b websites, public relations

Discover How to Build a B2B Voice That Sets You Apart from the Pack

 


rachel-square

Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

Follow Us on Google+Follow Us on TwitterFollow Us on LinkedInFollow Us on SlideShareFollow Us on RSS

Recent Posts

  • 7 Keys to Creating a Powerful B2B Brand Voice
  • How to Find the Right B2B Technology Copywriter
  • 5 Best Practices for Successful B2B Email Marketing

Categories

  • B2B Case Studies
  • B2B Content Marketing
  • B2B Copywriting Best Practices
  • B2B Lead Generation
  • B2B Marketing
  • Case Studies
  • Email Marketing
  • General Copywriting Business
  • Social Media for B2B
  • Uncategorized