Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

April 13, 2017 By Rachel

Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions. Meanwhile, a hawkeye study found that 71% of B2B buyers in the awareness stage and 77% […]

Filed Under: B2B Case Studies, B2B Lead Generation, B2B Marketing, Case Studies Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, Case Study Directories, Featured Customers, lead generation, storytelling

Discover How to Build a B2B Voice That Sets You Apart from the Pack

 


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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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Recent Posts

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