Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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21 Ways to Find Out What B2B Buyers Want

January 17, 2018 By Rachel

21 Ways to Find Out What B2B Buyers Want

One of the biggest B2B marketing challenges is creating content that motivates buyers to respond. But how do you know what will get them to say, “yes”? Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results.

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: b2b buyers, B2B Content Marketing, content marketing strategy, customer engagement, increase conversion, IT buyers

7 Smart Investments for Your B2B Marketing Budget

July 13, 2017 By Rachel

7 Smart Investments for Your B2B Marketing Budget

Marketers constantly need to do more with less. With so many marketing options, how do you know where to direct your limited budget? Here are seven investments that will help you get the most bang for your buck … If you’re a marketing director or leader, you juggle endless responsibilities. You must devise and implement […]

Filed Under: B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, content marketing strategy, Marketing Budget

How to Pick an Ebook Topic That Actually Attracts Readers

June 29, 2017 By Rachel

How to Pick an Ebook Topic That Actually Attracts Readers

Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task. Although these in-depth resources are ideal for educating leads, they are also time-intensive. Many B2B marketing teams are overworked and don’t have the capacity to get these projects off the ground. According to a study […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, content marketing strategy, Ebooks, lead generation, storytelling

5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

June 14, 2017 By Rachel

5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. But […]

Filed Under: B2B Case Studies, B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, content marketing strategy, lead generation

[Infographic] 119 Amazing Email Marketing Stats

June 12, 2017 By Rachel

[Infographic] 119 Amazing Email Marketing Stats

Email is a major part of a savvy marketers’ strategy. According to McKinsey, email is 40 times more effective for acquiring new customers than Facebook or Twitter. Forrester also found that email marketing is the most effective tactic for lead nurturing among top B2B marketers. The folks over at websitebuilder.org have put together a great […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B email marketing, B2B lead generation, b2b marketing, content marketing strategy, email marketing, lead generation, Marketing Statistics

The 7 Most Overlooked Opportunities For B2B Marketers In 2017

May 11, 2017 By Rachel

The 7 Most Overlooked Opportunities For B2B Marketers In 2017

Life is hectic when you’re a B2B marketer.   Between attending meetings, planning campaigns, and publishing endless content, you might have trouble keeping up. You barely have time to analyze your own activities – let alone find out what other marketers are doing to succeed.   In the day-to-day rush, you may miss out on […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, b2b storytelling, case studies, content marketing strategy, sales, storytelling

How Content Marketing Benefits Your Business (and Generates 3x as Many Leads as Outbound Marketing)

May 9, 2017 By Rachel

How Content Marketing Benefits Your Business (and Generates 3x as Many Leads as Outbound Marketing)

More than 85% of marketers use content marketing – and for good reason! Content marketing is a proven way to boost customer engagement and increase sales. Studies have shown that the average buyer now interacts with 11.4 pieces of content before making a purchasing decision. It’s not surprising that every year, businesses dedicate more of […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B copywriting, B2B lead generation, b2b marketing, content marketing strategy, data, infographic

What B2B Marketers Must Know About SEO in 2017

April 26, 2017 By Rachel

What B2B Marketers Must Know About SEO in 2017

Staying on top of SEO best practices and increasing organic traffic is a priority for many B2B marketers. The more targeted buyers you bring to your content, the more you will increase your conversion rates and generate leads.  I sat down with Stephen Johnson, resident SEO expert at Salt Water Digital, to find out how […]

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, b2b marketing, Saltwater Digital, SEO, Stephen Johnson

[Infographic] The Evolution of Content Marketing: Past, Present, and Future Trends

April 19, 2017 By Rachel

[Infographic] The Evolution of Content Marketing: Past, Present, and Future Trends

If you’ve been in the B2B content marketing space for a while, you’ve likely come across a number of recommended “do’s” and “don’t’s”. How many of the best practices that you followed five years ago are still relevant? What have you dismissed? What has made you successful? It’s interesting to look at how things have […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, content marketing strategy, Content Marketing Trends

[Podcast] How to Find Your Unique B2B Brand Voice

April 14, 2017 By Rachel

[Podcast] How to Find Your Unique B2B Brand Voice

This week, I’m excited to share my interview on the SaaS Content Marketing Podcast. It’s all about finding your brand voice. We discussed how finding your voice isn’t something that you do once and then forget about. As new competitors and products enter the market, it’s crucial to stay aware of how your voice comes […]

Filed Under: B2B Marketing Tagged With: B2B Brand Voice, B2B Content Marketing, b2b marketing, Podcast, SaaS, technology marketing

Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

April 13, 2017 By Rachel

Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions. Meanwhile, a hawkeye study found that 71% of B2B buyers in the awareness stage and 77% […]

Filed Under: B2B Case Studies, B2B Lead Generation, B2B Marketing, Case Studies Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, Case Study Directories, Featured Customers, lead generation, storytelling

[New Data] How Technology Marketers Are Using Content

March 29, 2017 By Rachel

[New Data] How Technology Marketers Are Using Content

Last week, the Content Marketing Institute published their annual report on technology content marketing. The survey took the pulse of 2,562 technology marketers and offers a number of valuable insights. Here are some key findings: 95% of technology marketers use content marketing. 64% of respondents said that compared with one year ago, their organizations are […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, Content Marketing Institute, content marketing strategy, technology marketers, technology marketing

41 Fantastic Places to Promote Your B2B White Papers 

March 23, 2017 By Rachel

41 Fantastic Places to Promote Your B2B White Papers 

It takes a lot of time and effort to create an engaging white paper. Here’s how to maximize your investment, get your content in front of the widest possible audience, and attract more leads …  White papers, ebooks, and guides are among the most time-intensive content marketing projects. But the time spent on these marketing […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, B2B White Papers, Content Distribution, content marketing strategy, Promotion, technology marketing, white paper, white papers

The Best (and Worst) Ways to Follow Up With B2B Leads

March 16, 2017 By Rachel

The Best (and Worst) Ways to Follow Up With B2B Leads

As a content marketer, you spend a lot of time and money creating content that generates leads.  But what happens after you get that hard-earned lead? What you do after someone downloads a resource can make or break your sales. Your company could look annoying, even desperate, when you call someone five minutes after they […]

Filed Under: B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, B2B Leads, b2b marketing, content marketing strategy, How to Follow Up, Marketing Cycle, Segmentation

[Data] How to Create Explosive Content Upgrades That Skyrocket Your Email Subscribers

March 13, 2017 By Rachel

[Data] How to Create Explosive Content Upgrades That Skyrocket Your Email Subscribers

Email marketing generates a $38 return for every $1 invested and drives more conversions than any other channel, including search and social media. With these results, it’s not surprising that list building is a priority for B2B marketers. One of my top ways to build my list is with content upgrades. Content upgrades are resources […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, B2B lead generation, b2b marketing, content marketing strategy, Content Upgrades, Lead Magnets

The Perfect Mix: 5 Ingredients in Successful B2B Case Studies

March 9, 2017 By Rachel

The Perfect Mix: 5 Ingredients in Successful B2B Case Studies

Case studies are one of the most powerful B2B marketing tools. B2B customers rely on them to make informed buying decisions and see social proof that your products deliver results. In fact, DemandGen found that 73% of B2B buyers have used case studies to make a purchasing decision in the last 12 months. The more […]

Filed Under: B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, storytelling, technology marketing

B2B Copywriting Insights: Expert Interview Series with Digital Inbound Marketing Blog

March 7, 2017 By Rachel

B2B Copywriting Insights: Expert Interview Series with Digital Inbound Marketing Blog

This week, I want to share a post from the Digital Inbound Marketing blog where I’ve been featured as part of their Expert Interview Series. In the post, I share a glimpse into how I got started and have built Fresh Perspective Copywriting over the last 8 years and how the industry has changed during […]

Filed Under: B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, B2B copywriting, B2B lead generation, blog, copywriting, Digital Inbound Marketing

[Research] 2017 Marketing Performance Management Benchmarks

February 27, 2017 By Rachel

[Research] 2017 Marketing Performance Management Benchmarks

Do you ever wonder how the best companies manage marketing performance and how you stack up against your competitors? Recently, Allocadia surveyed more than 200 companies to determine the industry’s maturity level around marketing performance, along with what the best marketers in world are doing differently. “Companies who are excelling at managing performance expect their […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: Allocadia, B2B Content Marketing, b2b marketing, content marketing strategy, Marketing Performance

How to Organize Your Content and Immediately Improve Your Marketing Results

February 15, 2017 By Rachel

How to Organize Your Content and Immediately Improve Your Marketing Results

If you’re a B2B marketer who produces loads of content, you likely have important marketing files scattered across your company. Here’s why you should centralize your files so that you can create better, faster and more effective content. A simplifying movement is taking the world by storm. The Life-Changing Magic of Tidying Up is an […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, content marketing strategy, content strategy

[Infographic] Effective Storytelling That Converts Prospects Into Customers

February 13, 2017 By Rachel

[Infographic] Effective Storytelling That Converts Prospects Into Customers

We all know that B2B buyers are savvier than ever, and hard sells no longer work on them. Instead of pushy sales pitches, many B2B marketers are using storytelling to reach their audiences. Sharing your customers’ successes can enhance your reputation and provide social proof that your products deliver results. Potential customers want to learn […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, b2b storytelling, content marketing strategy, increase conversions, lead generation, storytelling

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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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Recent Posts

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  • 5 Time-Saving Templates Every B2B Marketer Needs
  • 21 Ways to Find Out What B2B Buyers Want

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