While case studies are a B2B marketing powerhouse, they’re not always easy to get. Here’s how to engage prospects when you can’t share customer success stories … Case studies are one of the top dogs of B2B content marketing. B2B customers rely on them to make informed buying decisions, as case studies give customers social proof that your products […]
The New Content Marketing Benchmarks Are Here: How Do You Stack Up?
Do you ever wonder how your content is stacking up against your competitors? Is your content getting the same engagement as others in the industry? How do you know if you are leading or lagging? Luckily, the folks over at Venngage have put together some benchmarks that we can use as a point of […]
4 Must-Do Steps to Maximize the Value of Your Content
This week, I’m sharing a post from my friends over at SingleGrain. They’ve put together four really powerful ways to squeeze the most out of your content – something that we all hope to achieve! We work hard at generating valuable content and want our content to be as effective as possible. If you’re struggling […]
10 B2B Content Marketing Planning Mistakes That Are Stifling Your Success
B2B content marketers who create and follow through with a plan are more successful than those who wing it. Here’s how to avoid common planning mistakes that can derail your content marketing success … We’ve all heard the saying, “If you fail to plan, you plan to fail”. With content marketing now mainstream (88% of […]
10 B2B Content Marketing Productivity Tools You Need to Use Today
While you’re reading this, you likely have no less than a dozen other tabs open and a to-do list that’s growing by the minute. As B2B marketers, we have our plates full. We’re producing more content than ever, using an average of 13 content marketing tactics from case studies to white papers to blog posts. […]
Fill Up Your B2B Content Calendar With This Great Resource
Planning, creating and scaling content can be a challenge. A lot of time and hard work can go into content production, and we’re all looking for ways to maximize our content and increase our productivity as B2B marketers. This week, I wanted to share a great resource that I came across that can help you […]
7 Questions to Ask When You Create a B2B Content Marketing Strategy
Content marketing has gone mainstream. Most B2B companies now use content to raise brand awareness and stand out from their competitors. However, new research from the Content Marketing Institute and MarketingProfs has some surprising statistics. According to the B2B Content Marketing 2016 Benchmarks, Budgets and Trends report, only 30% of enterprise B2B marketers think their content […]
How to Use Content to Improve Your Customer Experience
B2B buyers are spending more time looking at content online and less time interacting with sales and customers service reps. Here’s how to use content to attract leads, turn them into customers, and keep them coming back … Here’s a sobering statistic from Gartner … By 2020, customers will manage 85% of their relationships with […]
How to Scale Your B2B Content – Without Sacrificing Its Quality
It’s no longer enough to produce high-quality content. B2B marketers also must produce high volumes of content to raise brand awareness and engage customers. Here’s how to scale your content production without sacrificing its quality. I was always a big believer in producing high-quality content over a high quantity of content. As content marketers, we’re […]
The Top 10 B2B Marketing Posts in 2015
Here’s what B2B marketers were talking about in 2015 … along with a look ahead at 2016 content marketing trends. As you’re preparing your 2016 marketing, now is a good time to look back on what mattered the most in 2015. I rounded up my top posts of the year to find out what B2B […]
The Top Dogs Of B2B Content Marketing [Infographic]
![The Top Dogs Of B2B Content Marketing [Infographic]](http://copywritertoronto.com/wp-content/uploads/2015/12/top-dogs-150x150.png)
B2B marketers use an average of 13 content marketing tactics – from blogging to webinars. But with so many choices, what types of content will help you attract the most leads and turn them into customers? Here are five winning B2B content marketing tactics … Embed This Image On Your Site (copy code below): Courtesy […]
11 Things That You Must Include in Your Next Blog Post
Woo-hoo! You’re ready to publish your latest blog post and bring more readers back to your blog. But before you queue your post, take a moment to review this checklist to make sure that it contains all of the pieces you need to engage readers, increase your social shares and drive conversions. Here are 11 […]
5 Big Lessons B2B Marketers Can Learn from Content Entrepreneurs
This review of Joe Pulizzi’s new book, Content Inc., explores how B2B marketers can think big to take their content marketing to new heights. In September of 2008, the stock market crashed. This was also the month when I left my job to start a copywriting business. When I left my job, I had one […]
How to Get B2B Buyers to Pay Attention to Your Content
You only have eight seconds to capture a customer’s attention online. Here’s how to make the most out of every second… If I gave you eight seconds to tell me about your product or service, what would you say? Traditional elevator pitches are an average of 56 seconds. However, the average attention span has […]
5 Free SEO Tools That Will Help Your Content Get Found
The #1 metric for B2B content marketing success is website traffic. Here are five free tools that will help you get more … If you publish a blog post, and no one finds it, does it exist? With 70% of B2B marketers creating more content than they did a year ago, it’s getting harder to […]
5 Keys to an Amazing B2B Content Experience
Publishing great content is only half of the equation. You also must give your audience a great content experience if you want them to keep coming back for more. Here’s how … “If a piece of content is published, and nobody reads it, does it exist?” This was a question that Hana Abaza asked […]
7 Keys to Successful Content Marketing
The Canadian Association of Marketing Professionals (CAMP) held a panel on how to get better results from your content marketing efforts. Here are seven things that every B2B content marketer must know … One of the biggest challenges in content marketing is getting traction. You may publish an amazing, thought-provoking article on your blog but […]
How to Attract B2B Customers With Personalized Content
Personalizing your content can help you attract more customers and stand out from the competition. And it may not take as much time or effort as you think … Today’s marketers are producing more content than ever. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, 70% of B2B marketers are creating […]
Mind the Gap: The Missing Link to B2B Content Marketing Success
Many B2B marketers have a disconnect between the content they’re producing and the content their customers actually want. If your content doesn’t hit the mark, buyers won’t respond. Here’s how to identify and fill your content gaps so you can wow customers and get them to take action. It’s every content marketer’s worst fear … […]
7 Keys to Creating B2B Product Pages That Convert Leads Into Customers
B2B buyers are conducting research online and waiting longer to speak with sales reps. Think of your product pages as a virtual sales team that educates buyers and answers their key questions. Here’s how to improve your product pages to engage leads and boost your sales. As a B2B marketer, you’re likely creating a ton […]
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