Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

10 B2B Content Marketing Planning Mistakes That Are Stifling Your Success

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B2B content marketers who create and follow through with a plan are more successful than those who wing it. Here’s how to avoid common planning mistakes that can derail your content marketing success … We’ve all heard the saying, “If you fail to plan, you plan to fail”. With content marketing now mainstream (88% of […]

10 B2B Content Marketing Productivity Tools You Need to Use Today

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While you’re reading this, you likely have no less than a dozen other tabs open and a to-do list that’s growing by the minute. As B2B marketers, we have our plates full. We’re producing more content than ever, using an average of 13 content marketing tactics from case studies to white papers to blog posts. […]

Fill Up Your B2B Content Calendar With This Great Resource

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Planning, creating and scaling content can be a challenge. A lot of time and hard work can go into content production, and we’re all looking for ways to maximize our content and increase our productivity as B2B marketers. This week, I wanted to share a great resource that I came across that can help you […]

7 Questions to Ask When You Create a B2B Content Marketing Strategy

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Content marketing has gone mainstream. Most B2B companies now use content to raise brand awareness and stand out from their competitors. However, new research from the Content Marketing Institute and MarketingProfs has some surprising statistics. According to the B2B Content Marketing 2016 Benchmarks, Budgets and Trends report, only 30% of enterprise B2B marketers think their content […]

How to Use Content to Improve Your Customer Experience

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B2B buyers are spending more time looking at content online and less time interacting with sales and customers service reps. Here’s how to use content to attract leads, turn them into customers, and keep them coming back … Here’s a sobering statistic from Gartner … By 2020, customers will manage 85% of their relationships with […]

How to Scale Your B2B Content – Without Sacrificing Its Quality

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It’s no longer enough to produce high-quality content. B2B marketers also must produce high volumes of content to raise brand awareness and engage customers. Here’s how to scale your content production without sacrificing its quality. I was always a big believer in producing high-quality content over a high quantity of content. As content marketers, we’re […]

The Top 10 B2B Marketing Posts in 2015

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Here’s what B2B marketers were talking about in 2015 … along with a look ahead at 2016 content marketing trends. As you’re preparing your 2016 marketing, now is a good time to look back on what mattered the most in 2015. I rounded up my top posts of the year to find out what B2B […]

The Top Dogs Of B2B Content Marketing [Infographic]

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B2B marketers use an average of 13 content marketing tactics – from blogging to webinars. But with so many choices, what types of content will help you attract the most leads and turn them into customers? Here are five winning B2B content marketing tactics … Embed This Image On Your Site (copy code below): Courtesy […]

11 Things That You Must Include in Your Next Blog Post

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Woo-hoo! You’re ready to publish your latest blog post and bring more readers back to your blog. But before you queue your post, take a moment to review this checklist to make sure that it contains all of the pieces you need to engage readers, increase your social shares and drive conversions. Here are 11 […]

5 Big Lessons B2B Marketers Can Learn from Content Entrepreneurs

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This review of Joe Pulizzi’s new book, Content Inc., explores how B2B marketers can think big to take their content marketing to new heights.  In September of 2008, the stock market crashed. This was also the month when I left my job to start a copywriting business. When I left my job, I had one […]

5 Free SEO Tools That Will Help Your Content Get Found

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The #1 metric for B2B content marketing success is website traffic. Here are five free tools that will help you get more … If you publish a blog post, and no one finds it, does it exist? With 70% of B2B marketers creating more content than they did a year ago, it’s getting harder to […]

7 Keys to Successful Content Marketing

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The Canadian Association of Marketing Professionals (CAMP) held a panel on how to get better results from your content marketing efforts. Here are seven things that every B2B content marketer must know … One of the biggest challenges in content marketing is getting traction. You may publish an amazing, thought-provoking article on your blog but […]

How to Attract B2B Customers With Personalized Content

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Personalizing your content can help you attract more customers and stand out from the competition. And it may not take as much time or effort as you think … Today’s marketers are producing more content than ever. According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, 70% of B2B marketers are creating […]

Mind the Gap: The Missing Link to B2B Content Marketing Success

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Many B2B marketers have a disconnect between the content they’re producing and the content their customers actually want. If your content doesn’t hit the mark, buyers won’t respond. Here’s how to identify and fill your content gaps so you can wow customers and get them to take action. It’s every content marketer’s worst fear …  […]

7 Keys to Creating B2B Product Pages That Convert Leads Into Customers

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B2B buyers are conducting research online and waiting longer to speak with sales reps. Think of your product pages as a virtual sales team that educates buyers and answers their key questions. Here’s how to improve your product pages to engage leads and boost your sales. As a B2B marketer, you’re likely creating a ton […]

5 Ways Small B2B Marketing Teams Can Win at Content Marketing

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Ask any B2B marketer about their top content marketing challenges, and they’ll likely say, “finding the time and resources to get it done”. This problem can be even harder if you have a small, in-house marketing team – or if you’re a marketing department of one. But even though you have a small team, you’re […]

The Top 10 B2B Content Marketing Posts in 2014 [Fresh Marketing Blog]

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To succeed in content marketing, you need to walk the walk – not just talk the talk. Earlier this year, the Content Marketing Institute and MarketingProfs revealed that B2B marketers who have a documented content marketing strategy are more effective than those who don’t have a documented strategy. So, it’s no surprise that many of […]

5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015

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Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better […]