Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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How Content Marketers Can Be More Creative

July 11, 2016 By Rachel

How Content Marketers Can Be More Creative

Increase creativity with these upgrades to your workspace and habits. Creativity. We all want it, and we all want it to come easy! Regardless of the project you’re working on, a healthy dose of creativity is an asset that can give your content a leg up over others. If you’ve ever found yourself stuck in […]

Filed Under: B2B Marketing Tagged With: B2B Content Marketing, B2B copywriting, b2b marketing, content marketing strategy, creativity

The Ultimate List of Content Marketing Cheat Sheets

July 4, 2016 By Rachel

The Ultimate List of Content Marketing Cheat Sheets

B2B marketers use an average of 13 content marketing tactics – from case studies to white papers to blog posts. Since 76% of B2B marketers are creating more content than they did last year, it’s crucial to find ways to be more efficient and productive. That’s why I loved this article by Marketing Insider Group sharing 15 content […]

Filed Under: B2B Marketing Tagged With: B2B Content Marketing, blog posts, cheat sheets, content calendar, editorial calendar

The B2B Content Marketers’ Ultimate Productivity Cheatsheet

June 22, 2016 By Rachel

The B2B Content Marketers’ Ultimate Productivity Cheatsheet

YOUR HOUR-BY-HOUR GUIDE TO HAVING YOUR MOST PRODUCTIVE DAY … EVERY DAY! 76% of B2B marketers are creating more content than they did last year. If you’re struggling with your workload, use this infographic as your guide to getting it done! Embed This Image On Your Site (copy code below): Courtesy of: Fresh Perspective Copywriting

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, b2b content marketing infographic, cheat sheet, content marketers, infographic

How to Make B2B Buyers Believe You (Even When You Don’t Have Any Case Studies)

June 16, 2016 By Rachel

How to Make B2B Buyers Believe You (Even When You Don’t Have Any Case Studies)

While case studies are a B2B marketing powerhouse, they’re not always easy to get. Here’s how to engage prospects when you can’t share customer success stories … Case studies are one of the top dogs of B2B content marketing. B2B customers rely on them to make informed buying decisions, as case studies give customers social proof that your products […]

Filed Under: B2B Case Studies, B2B Content Marketing, B2B Lead Generation, B2B Marketing, Case Studies Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, case studies, technology marketing

The New Content Marketing Benchmarks Are Here: How Do You Stack Up?

June 14, 2016 By Rachel

The New Content Marketing Benchmarks Are Here: How Do You Stack Up?

Do you ever wonder how your content is stacking up against your competitors? Is your content getting the same engagement as others in the industry? How do you know if you are leading or lagging?   Luckily, the folks over at Venngage have put together some benchmarks that we can use as a point of […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, content marketing strategy, Metrics, technology marketing

4 Must-Do Steps to Maximize the Value of Your Content

May 31, 2016 By Rachel

4 Must-Do Steps to Maximize the Value of Your Content

This week, I’m sharing a post from my friends over at SingleGrain. They’ve put together four really powerful ways to squeeze the most out of your content – something that we all hope to achieve! We work hard at generating valuable content and want our content to be as effective as possible. If you’re struggling […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, b2b storytelling, content marketing strategy, lead generation, Scaling Content

10 B2B Content Marketing Planning Mistakes That Are Stifling Your Success

May 19, 2016 By Rachel

10 B2B Content Marketing Planning Mistakes That Are Stifling Your Success

B2B content marketers who create and follow through with a plan are more successful than those who wing it. Here’s how to avoid common planning mistakes that can derail your content marketing success … We’ve all heard the saying, “If you fail to plan, you plan to fail”. With content marketing now mainstream (88% of […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, Content Marketing Institute, content marketing strategy, storytelling

10 B2B Content Marketing Productivity Tools You Need to Use Today

May 11, 2016 By Rachel

10 B2B Content Marketing Productivity Tools You Need to Use Today

While you’re reading this, you likely have no less than a dozen other tabs open and a to-do list that’s growing by the minute. As B2B marketers, we have our plates full. We’re producing more content than ever, using an average of 13 content marketing tactics from case studies to white papers to blog posts. […]

Filed Under: B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, content marketers, content marketing strategy, content strategy

Fill Up Your B2B Content Calendar With This Great Resource

May 9, 2016 By Rachel

Fill Up Your B2B Content Calendar With This Great Resource

Planning, creating and scaling content can be a challenge. A lot of time and hard work can go into content production, and we’re all looking for ways to maximize our content and increase our productivity as B2B marketers. This week, I wanted to share a great resource that I came across that can help you […]

Filed Under: B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, content marketing strategy, content strategy

7 Questions to Ask When You Create a B2B Content Marketing Strategy

April 27, 2016 By Rachel

7 Questions to Ask When You Create a B2B Content Marketing Strategy

Content marketing has gone mainstream. Most B2B companies now use content to raise brand awareness and stand out from their competitors. However, new research from the Content Marketing Institute and MarketingProfs has some surprising statistics. According to the B2B Content Marketing 2016 Benchmarks, Budgets and Trends report, only 30% of enterprise B2B marketers think their content […]

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, b2b marketing, content marketing strategy, content strategy

How to Use Content to Improve Your Customer Experience

January 27, 2016 By Rachel

How to Use Content to Improve Your Customer Experience

B2B buyers are spending more time looking at content online and less time interacting with sales and customers service reps. Here’s how to use content to attract leads, turn them into customers, and keep them coming back … Here’s a sobering statistic from Gartner … By 2020, customers will manage 85% of their relationships with […]

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, content personalization, customer experience, customer focused content

How to Scale Your B2B Content – Without Sacrificing Its Quality

January 6, 2016 By Rachel

How to Scale Your B2B Content – Without Sacrificing Its Quality

It’s no longer enough to produce high-quality content. B2B marketers also must produce high volumes of content to raise brand awareness and engage customers. Here’s how to scale your content production without sacrificing its quality. I was always a big believer in producing high-quality content over a high quantity of content. As content marketers, we’re […]

Filed Under: B2B Marketing Tagged With: B2B Content Marketing, content pillar approach, content planning checklist, repurpose, style guide

The Top 10 B2B Marketing Posts in 2015

December 23, 2015 By Rachel

The Top 10 B2B Marketing Posts in 2015

Here’s what B2B marketers were talking about in 2015 … along with a look ahead at 2016 content marketing trends. As you’re preparing your 2016 marketing, now is a good time to look back on what mattered the most in 2015. I rounded up my top posts of the year to find out what B2B […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: B2B Content Marketing, B2B copywriting, B2B lead generation, blog posts, content marketing strategy

The Top Dogs Of B2B Content Marketing [Infographic]

December 9, 2015 By Rachel

The Top Dogs Of B2B Content Marketing [Infographic]

B2B marketers use an average of 13 content marketing tactics – from blogging to webinars. But with so many choices, what types of content will help you attract the most leads and turn them into customers? Here are five winning B2B content marketing tactics … Embed This Image On Your Site (copy code below): Courtesy […]

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, b2b content marketing infographic, b2b marketing, case studies, data sheets, email marketing, infographic, webinars, whitepapers

11 Things That You Must Include in Your Next Blog Post

November 11, 2015 By Rachel

11 Things That You Must Include in Your Next Blog Post

Woo-hoo! You’re ready to publish your latest blog post and bring more readers back to your blog. But before you queue your post, take a moment to review this checklist to make sure that it contains all of the pieces you need to engage readers, increase your social shares and drive conversions. Here are 11 […]

Filed Under: B2B Content Marketing, B2B Copywriting Best Practices, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, b2b marketing, b2b websites, Digg Digg, opt-in form, SEO

5 Big Lessons B2B Marketers Can Learn from Content Entrepreneurs

September 2, 2015 By Rachel

5 Big Lessons B2B Marketers Can Learn from Content Entrepreneurs

This review of Joe Pulizzi’s new book, Content Inc., explores how B2B marketers can think big to take their content marketing to new heights.  In September of 2008, the stock market crashed. This was also the month when I left my job to start a copywriting business. When I left my job, I had one […]

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, Content Inc, Content Marketing Institute, entrepreneurs, expertise, goal setting, Joe Pulizzi

How to Get B2B Buyers to Pay Attention to Your Content

August 26, 2015 By Rachel

How to Get B2B Buyers to Pay Attention to Your Content

  You only have eight seconds to capture a customer’s attention online. Here’s how to make the most out of every second… If I gave you eight seconds to tell me about your product or service, what would you say? Traditional elevator pitches are an average of 56 seconds. However, the average attention span has […]

Filed Under: B2B Content Marketing Tagged With: b2b buyers, B2B Content Marketing

5 Free SEO Tools That Will Help Your Content Get Found

July 22, 2015 By Rachel

5 Free SEO Tools That Will Help Your Content Get Found

The #1 metric for B2B content marketing success is website traffic. Here are five free tools that will help you get more … If you publish a blog post, and no one finds it, does it exist? With 70% of B2B marketers creating more content than they did a year ago, it’s getting harder to […]

Filed Under: B2B Content Marketing Tagged With: #suggestMrx, B2B Content Marketing, Banklinko, BuzzSumo, Google, Mobile friendly, Quicksprout, Search Engine Optimization, SEO, SEO Tools

5 Keys to an Amazing B2B Content Experience

July 8, 2015 By Rachel

5 Keys to an Amazing B2B Content Experience

Publishing great content is only half of the equation. You also must give your audience a great content experience if you want them to keep coming back for more. Here’s how …    “If a piece of content is published, and nobody reads it, does it exist?” This was a question that Hana Abaza asked […]

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, call to action, lead generation

7 Keys to Successful Content Marketing

May 27, 2015 By Rachel

7 Keys to Successful Content Marketing

The Canadian Association of Marketing Professionals (CAMP) held a panel on how to get better results from your content marketing efforts. Here are seven things that every B2B content marketer must know … One of the biggest challenges in content marketing is getting traction. You may publish an amazing, thought-provoking article on your blog but […]

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, Canadian Association of Marketing Professionals, content journey, content marketing challenges, customer journey, storytelling

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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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