Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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5 Ways to Take Your B2B Case Studies From Blah to Brilliant

February 23, 2017 By Rachel

5 Ways to Take Your B2B Case Studies From Blah to Brilliant

Case studies are one of the most powerful B2B marketing and sales tools. Here’s how to create case studies that resonate with prospects and motivate them to say, “Yes!” to your product. Today’s B2B buyers are tired of being sold to all of the time. They’re bombarded with advertising and can’t go a day without […]

Filed Under: B2B Case Studies, B2B Content Marketing Tagged With: b2b case studies, b2b storytelling, Case Study Research, conversions, storytelling, testimonials

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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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Recent Posts

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