Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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How to Pick an Ebook Topic That Actually Attracts Readers

June 29, 2017 By Rachel

How to Pick an Ebook Topic That Actually Attracts Readers

Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task. Although these in-depth resources are ideal for educating leads, they are also time-intensive. Many B2B marketing teams are overworked and don’t have the capacity to get these projects off the ground. According to a study […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, content marketing strategy, Ebooks, lead generation, storytelling

5 Reasons Why You Should Add Ebooks to Your B2B Marketing Mix

March 6, 2013 By Rachel

5 Reasons Why You Should Add Ebooks to Your B2B Marketing Mix

Last week, I ran an article on white paper best practices. Although white papers can be powerful tools for attracting B2B leads, especially if you sell technology products or services, sometimes you may not want to work within a traditional white paper format. This can be because: You want to do something more fun and less […]

Filed Under: B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, best practices, Ebooks, white papers

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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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Recent Posts

  • ​​​​​​​​​​​​​​5 Ways to Engage B2B Advocates, Drive Leads, and Boost Your Revenue
  • 5 Time-Saving Templates Every B2B Marketer Needs
  • 21 Ways to Find Out What B2B Buyers Want

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