Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

  • Home
  • Services
    • B2B Copywriting Services
    • Case Study Writing
    • Speaking
    • FAQs
  • Portfolio
    • B2B Copywriting Portfolio
    • Client List
  • Success Stories
  • About
    • About Rachel Foster
    • News
  • Blog
  • Contact
  • Twitter
  • LinkedIn

5 Free SEO Tools That Will Help Your Content Get Found

July 22, 2015 By Rachel

5 Free SEO Tools That Will Help Your Content Get Found

The #1 metric for B2B content marketing success is website traffic. Here are five free tools that will help you get more … If you publish a blog post, and no one finds it, does it exist? With 70% of B2B marketers creating more content than they did a year ago, it’s getting harder to […]

Filed Under: B2B Content Marketing Tagged With: #suggestMrx, B2B Content Marketing, Banklinko, BuzzSumo, Google, Mobile friendly, Quicksprout, Search Engine Optimization, SEO, SEO Tools

5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015

November 12, 2014 By Rachel

5 Common Mistakes That Will Kill Your B2B Content Marketing Results in 2015

Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better […]

Filed Under: B2B Content Marketing, Social Media for B2B Tagged With: B2B Content Marketing, content marketing strategy, content strategy, Google, Instagram, LinkedIn, Spiceworks, storytelling, Twitter

Does Building Relationships with Customers Really Help Drive Sales?

November 28, 2012 By Rachel

Does Building Relationships with Customers Really Help Drive Sales?

It seems as though everyone who works in sales is discussing The Challenger Sale: Taking Control of the Customer Conversation. The book outlines the five types of sales professionals and cites research showing that the ones who focus on building relationships with customers actually perform worse than all of the other types of salespeople, with only […]

Filed Under: B2B Lead Generation, B2B Marketing Tagged With: B2B, b2b blogging, B2B Content Marketing, b2b websites, CEO, copywriting, Fresh Marketing Newsletter, Google, relationship builders, social media, target audience, technology marketing, The Challenger Sale

Should You Let Others Syndicate Your Blog Content?

September 26, 2012 By Rachel

Should You Let Others Syndicate Your Blog Content?

When you publish great content on your blog, others will want to share it with their communities. They may even ask if they can syndicate some or all of your posts to their blogs. However, as a marketer, do you want your company’s posts on someone else’s blog? Syndicating your content has a number of […]

Filed Under: B2B Content Marketing, B2B Marketing Tagged With: Blog Content, Google, guest posts, Increased Exposure, meta tag keywords, plagiarizing your content, SEO, social media, social sharing, stealing content, Syndicating, syndication partner, target audience

How to Create Google-Friendly Content that Increases Your Conversions

July 11, 2012 By Rachel

How to Create Google-Friendly Content that Increases Your Conversions

By Rachel Foster   If you’re using SEO as a marketing strategy, you’ve probably heard about Google’s recent algorithm changes. The updates are designed to penalize websites that are engaged in shady content practices, such as keyword stuffing and publishing bad content just to get traffic. I recently received an email from Outbrain stating that […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, Google, lead generation, SEO

Discover How to Build a B2B Voice That Sets You Apart from the Pack

 


rachel-square

Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

Follow Us on Google+Follow Us on TwitterFollow Us on LinkedInFollow Us on SlideShareFollow Us on RSS

Recent Posts

  • ​​​​​​​​​​​​​​5 Ways to Engage B2B Advocates, Drive Leads, and Boost Your Revenue
  • 5 Time-Saving Templates Every B2B Marketer Needs
  • 21 Ways to Find Out What B2B Buyers Want

Categories

  • B2B Case Studies
  • B2B Content Marketing
  • B2B Copywriting Best Practices
  • B2B Lead Generation
  • B2B Marketing
  • Case Studies
  • Social Media for B2B
  • Uncategorized