Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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21 Ways to Find Out What B2B Buyers Want

January 17, 2018 By Rachel

21 Ways to Find Out What B2B Buyers Want

One of the biggest B2B marketing challenges is creating content that motivates buyers to respond. But how do you know what will get them to say, “yes”? Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results.

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: b2b buyers, B2B Content Marketing, content marketing strategy, customer engagement, increase conversion, IT buyers

[Infographic] 7 Essential Ingredients for Attention-Grabbing B2B Copy

January 23, 2017 By Rachel

[Infographic] 7 Essential Ingredients for Attention-Grabbing B2B Copy

We all share a common goal to create copy that converts. A strong call to action is key to driving conversions. The folks at TechWyse have put together an infographic full of best practices that will help you create copy that grabs your readers’ attention and turns them into customers. Check out The Best Call-To-Action […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, b2b marketing, content marketing strategy, increase conversion, lead generation

How to Build a B2B Blog that Attracts Leads and Increases Your Conversions

February 11, 2014 By Rachel

According to InsideView, B2B marketers who blog generate 67% more leads than those who don’t blog. However, many B2B marketers struggle to engage their target audience and increase their conversions through their blogs. Check out the webcast below, where I discuss how to build a B2B blog that attracts high-quality leads and motivates them to […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: b2b blogging, B2B Content Marketing, b2b marketing, increase conversion, lead generation

5 Keys for Creating a Call to Action that Boosts B2B Conversions

September 18, 2013 By Rachel

5 Keys for Creating a Call to Action that Boosts B2B Conversions

The strength of your calls to action directly impacts your conversions. However, many B2B marketers treat the call to action like an afterthought. They may devote hours – or even days – to developing a piece of content only to spend just a few minutes writing its call to action. One of the biggest mistakes […]

Filed Under: B2B Content Marketing, B2B Copywriting Best Practices, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B copywriting, b2b marketing, increase conversion, lead generation

3 Keys to Increasing Your Content Conversions

June 27, 2012 By Rachel

3 Keys to Increasing Your Content Conversions

By Rachel Foster Do you know how well your content is working for you? Although a growing number of marketers are turning to content marketing to increase their conversions, many have a hard time determining how well their efforts are paying off. I recently interviewed Scott Armstrong, general manager of Brainrider, a Toronto B2B content […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, increase conversion, lead generation, Scott Armstrong, web content

Discover How to Build a B2B Voice That Sets You Apart from the Pack

 


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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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Recent Posts

  • 7 Keys to Creating a Powerful B2B Brand Voice
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