Case studies are one of the most powerful B2B marketing tools. B2B customers rely on them to make informed buying decisions and see social proof that your products deliver results. In fact, DemandGen found that 73% of B2B buyers have used case studies to make a purchasing decision in the last 12 months. The more […]
Case studies are one of the most powerful B2B marketing and sales tools. Here’s how to create case studies that resonate with prospects and motivate them to say, “Yes!” to your product. Today’s B2B buyers are tired of being sold to all of the time. They’re bombarded with advertising and can’t go a day without […]
We all know that B2B buyers are savvier than ever, and hard sells no longer work on them. Instead of pushy sales pitches, many B2B marketers are using storytelling to reach their audiences. Sharing your customers’ successes can enhance your reputation and provide social proof that your products deliver results. Potential customers want to learn […]
Believe it or not, some companies are still skeptical about the benefits of B2B social media. A lot of B2Bs think they are boring, at least compared to most B2Cs, and wouldn’t be interesting to social communities. They also perceive that it’s harder to measure the effectiveness of social on the B2B side of […]
B2B content marketers who create and follow through with a plan are more successful than those who wing it. Here’s how to avoid common planning mistakes that can derail your content marketing success … We’ve all heard the saying, “If you fail to plan, you plan to fail”. With content marketing now mainstream (88% of […]
Stories can help you connect with customers on an emotional level, show your value and stand out from the competition. Here’s how to add compelling stories to your B2B marketing mix … Back in the days of Mad Men, marketers could tell customers how to think and what to buy. But times have changed. Customers […]
The Canadian Association of Marketing Professionals (CAMP) held a panel on how to get better results from your content marketing efforts. Here are seven things that every B2B content marketer must know … One of the biggest challenges in content marketing is getting traction. You may publish an amazing, thought-provoking article on your blog but […]
Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long run. However, choosing the right copywriter can make your life easier, improve your marketing results and help you produce more content – faster. Many B2B […]
Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better […]
There is an updated version of this post – 41 Fantastic Places to Promote Your B2B White Papers. Case studies are one of the most powerful B2B sales and marketing tools. Today’s B2B buyers want social proof before they purchase a product or service. Customer testimonials and case studies can give them this proof. According […]
Multimedia is big in B2B. According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends – North America report, B2B marketers are using a variety of media types. The top 10 B2B content marketing tactics include online presentations, white papers, videos, case studies, social media, blog posts and more. If you are experimenting with […]
This post was originally published by the Content Marketing Institute. According to the Content Marketing Institute’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70 percent of B2B marketers find case studies to be an effective content marketing tool. That’s because they can increase customer confidence in your organization, educate prospects on how to […]
One of my clients recently came to me with a problem. Their corporate brochure didn’t reflect how they were different from their competitors. When I spoke with the owner, I discovered that they regularly performed amazing feats of customer service. For example, a member of their team flew halfway around the world to get a client what they needed on time-with only 48 hours’ notice. What a story!
Even if you’ve never personally flown around the world for a client, you may have similar stories about your unmatched service or amazing products. However, you could be taking these stories for granted or you simply don’t know how to find stories that will “wow” potential customers. Here are 3 ways to uncover your hidden gems:
Today, I’d like to recommend one of my favourite new blogs – Jaime Almond’s social media blog. Whenever I have a social media dilemma – like Facebook featuring photos of my husband in ads without his knowledge – Jaime has a solution on her blog. One of my favourite posts on Jaime’s blog is “The […]
Case studies are one of the most powerful – yet most underused – marketing and sales tools. While most people place advertising low on their credibility list, they will often believe information about your company when it comes from a third party. This post will show you 7 ways to use case studies to attract more customers.