![[New Data] How Technology Marketers Are Using Content illustration of hands writing and using laptops](http://copywritertoronto.com/wp-content/uploads/2017/03/New-Data-How-Technology-Marketers-Are-Using-Content-150x150.png)
Last week, the Content Marketing Institute published their annual report on technology content marketing. The survey took the pulse of 2,562 technology marketers and offers a number of valuable insights. Here are some key findings: 95% of technology marketers use content marketing. 64% of respondents said that compared with one year ago, their organizations are […]
What IT Buyers Really Think About Your Marketing
What if you could be a fly on the wall and watch as an IT buyer checked out your marketing? Would you like how they react? I attended Spiceworks Unplugged in Toronto, where a room of IT marketers heard the truth from a panel of straight-talking IT professionals. The IT pros represented a variety of […]
Why Today’s “Content Marketing” Will Be Tomorrow’s “Marketing”
When people ask me about content marketing, I often want to tell them that it will be tomorrow’s “marketing”. Although content marketing is a relatively new idea, it’s gaining considerable traction among savvy marketers who are realizing the benefits of creating valuable and educational content for their target audiences. I believe that in the future […]
