Copywriter Toronto - B2B Technology and Software Copywriter

Copywriter Toronto - B2B Technology and Software Copywriter

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[New Data] How Technology Marketers Are Using Content

March 29, 2017 By Rachel

[New Data] How Technology Marketers Are Using Content illustration of hands writing and using laptops

Last week, the Content Marketing Institute published their annual report on technology content marketing. The survey took the pulse of 2,562 technology marketers and offers a number of valuable insights. Here are some key findings: 95% of technology marketers use content marketing. 64% of respondents said that compared with one year ago, their organizations are […]

Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, B2B lead generation, Content Marketing Institute, content marketing strategy, technology marketers, technology marketing

What IT Buyers Really Think About Your Marketing

May 6, 2015 By Rachel

What if you could be a fly on the wall and watch as an IT buyer checked out your marketing? Would you like how they react? I attended Spiceworks Unplugged in Toronto, where a room of IT marketers heard the truth from a panel of straight-talking IT professionals. The IT pros represented a variety of […]

Filed Under: B2B Content Marketing Tagged With: buzzwords, demos, education, IT buyers, IT challenge, product evaluation, Spiceworks, technology marketers, technology marketing

Why Today’s “Content Marketing” Will Be Tomorrow’s “Marketing”

August 1, 2012 By Rachel

When people ask me about content marketing, I often want to tell them that it will be tomorrow’s “marketing”. Although content marketing is a relatively new idea, it’s gaining considerable traction among savvy marketers who are realizing the benefits of creating valuable and educational content for their target audiences. I believe that in the future […]

Filed Under: B2B Content Marketing Tagged With: B2B Content Marketing, marketing, technology marketers, technology marketing

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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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Recent Posts

  • 7 Keys to Creating a Powerful B2B Brand Voice
  • How to Find the Right B2B Technology Copywriter
  • 5 Best Practices for Successful B2B Email Marketing

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