New PR Strategy Helps Multimedia Communications Company Bring More Targeted Visitors to Their Website and Secure Media Coverage
Challenge: Donovan Group Inc. wanted to bring more visitors to their website to listen to their Tweep in Profile podcast series. They hoped to raise awareness of both their business and the people featured in the interviews.
Solution: Rachel Foster provided press release writing services and a strategy to attract more listeners and media attention.
Results: The press release for the March 2011 podcast resulted in a record number of listens and media coverage.
Social Media Consultant Uses Sales Pages to Land 200 New Clients in 6 Months
Solution: Rachel Foster provided copywriting services for sales pages that compel Jaime’s ideal clients to register for the workshops.
Results: Jaime consistently sells out her live seminars and landed 200 new clients in 6 months.
“One of my high-tech clients needed some web copy rewritten. I was looking for a seasoned B2B copywriter who had a successful track record working with technical copy. I had worked with other copywriters before but needed a reliable go-to resource for heavy B2B copy work.
“I connected with Rachel through Twitter and decided to work with her because her prior work samples were very impressive. She also had a repeatable approach that gave me a high degree of confidence in her ability to deliver on time and within budget.
“I have been working with high-tech companies for more than 15 years and have delivered more than my fair share of web copy, white papers and sales collateral. And in all those years, this was the first time the client had no significant edits whatsoever.
“I greatly value Rachel’s reliability, flexibility and knowledge of her craft. She remains calm under deadline and is not afraid to ask my clients the tough questions in order to deliver a first-rate finished product.
“I highly recommend Rachel to anyone with a complicated story to tell; she writes equally well for a variety of audiences and I have no doubt in her ability to quickly learn new subject matter to tackle any challenge put before her. Rachel is pleasant, personable and when appropriate, persistent – all traits I admire in a sub-contractor.”
President and CEO
“The American Marketing Association (AMA) runs a series of events called Roundtables. Summaries of the Roundtables are posted to our website and put in our newsletter, which goes out to subscribers within the Toronto and GTA marketing community. We also send them to our sponsors including The Globe and Mail and Marketing Magazine.
“Since the content is co-branded with the sponsors, they allow AMA’s name and content to be delivered to a wider audience. The AMA has a reputation in our industry, and our writing has to be good.
“Rachel is an AMA member and volunteered to write summaries of the AMA Roundtables. I agreed once I saw the quality of what she does. Her writing is excellent.
“The thing that impresses me the most about Rachel is the reliability factor. She’s also intelligent, pro-active and easy to work with.
“I recommend Rachel to anyone who is looking for a writer who does their research, understands the topic and can deliver it in a concise and interesting way using plain language.”
“My clients are professionals with sophisticated offerings such as engineers, lawyers and interior designers. I have to be very careful about who I recommend to them, so there are not many people I refer. Rachel is the first person I’ve found who I can recommend to my target market.
“Rachel is a professional who understands my clients’ businesses and what they need to convey on a sophisticated level. She’s a pleasure to deal with and a pleasure to refer, because I know I’m not going to get a phone call from a client saying, ‘This person is a nightmare. What were you thinking?’
“Rachel is very special and has a talent that is not very common. I’ve owned agencies for 15 years, and Rachel is the second person I’ve met who has the level of writing that when you get something back, it only requires a few minor changes.
“The reason I keep giving Rachel more and more referrals is that I can recommend her to a lawyer, architect, engineer or other professional services provider. I know she will ace it, and my clients will rave about it.”
Oomph Group, Inc.
“Rachel has a wonderfully fast-paced, informative and compelling writing style. She also has a thorough understanding of the latest copywriting techniques. I highly recommend her.”
The Everything Guide to Writing Copy
“As a marketer, I write a lot of my own copy. However, I need Rachel to help me to organize my marketing into well written material that speaks directly to my target audience. She helps by editing my material to make sure it’s perfect.
“Rachel is an amazing copywriter whose writing never fails to impress me. After receiving my copy back from her, I’m always amazed at how she is able to tweak what I’ve written to make it so much better.
“Rachel understands marketing. Not only does she write and edit for her clients, but as a talented entrepreneur, she creates marketing campaigns for her own business that get results – this is extremely important to me, because I want to work with someone who walks the walk.
“Rachel has also written landing pages that have helped my workshops sell out consistently from the web. Rarely do I have to speak to someone who has questions or needs help deciding to buy. They just buy.
“I recommend Rachel to any business that needs marketing materials that stand out to gain more customers.”
Social Media Consultant
“Our firm wanted to break into a new market and needed some copy for our website and a brochure for a tradeshow. We considered writing it ourselves but wanted to hire someone who really “got” our message and would write something appropriate for our business.
“Rachel was recommended to us, so we tried her for our project. She quickly sent us well-written copy that only required very minor updates on the first draft. She was very professional and wrote in a language that sounded like us, reflected who we are and didn’t seem like a made-up marketing piece.
“Overall, I found Rachel great to work with and I’m using her again for another project – the fact that we are going back and want more speaks for itself!
“I would recommend that business owners who need professional, well-written marketing copy for their websites or brochures work with Rachel. I’ve already given her a referral to someone I think she would work well with.”
“I hired Rachel to review and wordsmith some reports I was working on. I had worked with Rachel while she was temping at Toronto Hydro Energy Services. When she started her own business, I continued to use her services because I knew she did a great job and I could count on her. I particularly liked that when I sent her something, I would get it back the way I wanted it without a lot of input on my part.
“Rachel is very valuable to anyone in a technical or analytical environment who needs high-quality reports and proposals written. Her services are prompt and reliable, and she produces high-quality work.”
Matthew W. Sharp
Solutions Program Manager, Building Efficiency
Johnson Controls (Former Manager, Energy Solutions, Toronto Hydro Energy Services Inc.)
“Rachel is a dynamic writer who facilitates each project with integrity and professionalism. Her dedication to her art form and having a social impact in our world is reflected in the work she chooses to invest in.”
“I have an excellent resume and wanted to take its highlights and put them into a bio. After looking at templates online and trying to write the bio myself, I couldn’t seem to get it the way I wanted it. After meeting Rachel, I decided to hire her because I liked how professionally she presented herself and her work.
“She finished my project ahead of schedule, and the results were more than what I expected. She recognized my needs and took the time to find out about what I wanted from the project. What really impressed me was when I wanted to make a couple changes to the first draft; she supported my ideas and incorporated them perfectly into the overall document. I was so impressed with Rachel’s work that I’ll be hiring her again.
“I recommend Rachel to anyone who needs a bio but doesn’t have the wordsmith skills to make it flow the way they want.”
Certified Professional Bookkeeper