I share a lot of great B2B marketing content with my social networks. However, much of this content gets lost in my fast-moving streams. That’s why I’ve decided to round up some of my favourite articles (this time on the subject of email marketing) and share them with you below.
Without further ado, here they are:
1. How to Increase Email Newsletter Subscribers by 200% (RazorSocial)
If your opt-in rates leave much to be desired, you should check out this article. It offers solid (though often overlooked) best practices on how to get more subscribers. One of the most interesting tips recommends adding more subscription options. For example, many websites feature an opt-in box on the right- or left-hand side of the screen. However, you can also consider placing an opt-in box at the end of your blog posts or on your “About Us” page.
2. B2B Email Newsletter Content Ideas (BrainRider)
This article offers 16 content ideas for your email newsletters. The thing that I like about this article is that it not only offers ideas, but also aligns them with your target audience’s stage in the sales cycle. The article also provides statistics on how many links you should include in your emails to maximize your click-through rates. The number is surprising!
3. The Science of Email Marketing (HubSpot)
What’s the key to growing a large following? Following others. An easy way to find followers is to search for hashtags that your ideal customers follow or for keywords that they use in their bios. Twitter also has a “Who to Follow” feature that sometimes makes good suggestions.
4. The Top 7 Reasons Why Customers Unsubscribe from Your Emails and How to Stop Them (Business 2 Community)
This article outlines seven bad email marketing habits that could be causing you to lose subscribers. It discusses everything from the frequency of your mailings to the possibility that your email subscribers may not feel special.
This article offers a case study on how one company attempted to engage their inactive subscribers by sending them a “we’re removing you from our list” message. The “opt-out” email was very clever and can provide you with inspiration on how to better engage your audience.
What about you? What are your favourite B2B email marketing resources? Feel free to share them below.