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Copywriter Toronto - B2B Technology and Software Copywriter

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The Biggest B2B Content Marketing Mistakes [Video]

April 18, 2012 By Rachel

A few weeks ago, I had the privilege of speaking at the Toronto B2B Marketing Meetup. This regular networking event is sponsored by BrainRider and includes short presentations on all aspects of B2B marketing. If you’re in Toronto, I encourage you to attend the next meetup.

Here is a video of my presentation – The Biggest B2B Content Marketing Mistakes.

Some of the things I cover in this video include:

  • The top excuses that are preventing B2B companies from getting the most from their content marketing.
  • Why your content must “play to your crowd”.
  • 4 ways to make your marketing more relevant.
  • How and when it’s appropriate to “sell” in content marketing.
  • 5 words you must stop using in your marketing.

Take a few moments to check out the video and then feel free to add your thoughts on B2B content marketing below. 

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Filed Under: B2B Content Marketing, B2B Lead Generation, B2B Marketing Tagged With: B2B Content Marketing, b2b marketing, BrainRider, lead generation, Toronto B2B Meetup, videos

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Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.

Ranked #4 In 2016 Best 100 B2B Marketing Blogs

Contact:

Fresh Perspective Copywriting
13 Lanark Avenue
Toronto, ON M6C 2B2
647-342-4921
rachel@freshperspectivewriting.com

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