How to Create a Twitter Profile that Attracts Targeted Followers
The quality of your Twitter profile plays a huge role when others decide if they want to follow you. A focused profile can mean the difference between building a large network of targeted followers or failing in your Twitter marketing efforts.
Below are 6 tips on how to create a Twitter profile that attracts quality followers:
- Enter your real name, even if you tweet on behalf of a large company. People who use social media sites want to connect with other people, not companies.
- Complete your profile. Fill out all the information in the profile form, including your location and website. Many people won’t follow someone unless they have a complete profile.
- Write an intriguing bio. Many professionals on Twitter make the mistake of treating their bio like a 160 character resume. While you should include keywords related to your professional background, you can also have a little fun. Since Twitter is a social networking site, mention something about your family or your hobbies. You never know when a future business contact will enjoy some of your interests.
- Do not protect your tweets. Twitter gives you the option of locking your tweets, so only people you approve as followers can read them. Don’t check this option. Whenever I receive a follow request from someone with locked tweets, I never follow them back.
- Include a professional headshot. Since you are tweeting for your business, your profile picture should be a high quality headshot. Use the same headshot in all your social networking profiles to maintain consistency.
- Select a strong username. Here are some points to consider when choosing your Twitter username:
- If you are a solopreneur or consultant, use your real name. Your name is your brand, so use it. If your name is not available on Twitter, try a combination of your name and your profession.
- If you tweet on behalf of a company, you can try your name combined with the company name. This option is also good if several staff members tweet for your company.
- Use your company name only if your company is well known and you plan on opening just 1 Twitter account.
- Try to keep your username consistent between all your company’s social media accounts. This consistency reinforces your brand.
To determine if your profile needs improvements, visit http://twitter.grader.com. This free service grades your profile and even informs you of specific areas to fix.