3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study

3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to the Content Marketing Institute, 40% of B2B marketers said that case studies are the #1 type of content …