One of my hobbies is Lindy Hop – the original form of swing dancing that came out of Harlem in the 1930s. I’ve recently been learning how to DJ for dance events. DJing for dancers is challenging, because you have to read the crowd during every song to determine what they want to hear next. For example, do they want to pick up the tempo with a fast Charleston or slow it down with the blues? If you ignore the crowd and play only what you like, you may face an empty dance floor – never a good sign at a dance.

Since I spend a great deal of time thinking about both marketing and Lindy Hop, it’s not surprising that learning how to DJ reminds me of marketing. Some marketers are like inexperienced DJs. They blast out a message when their audience may want something completely different. However, if you don’t pay attention to your audience and give them what they want, they will ignore you and go to your competitors.

Here are 3 ways to play to your crowd:

Try some of these tips to make your marketing more relevant and keep your audience coming back for more. Plus, feel free to share your thoughts below.

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