The #1 metric for B2B content marketing success is website traffic. Here are five free tools that will help you get more …
If you publish a blog post, and no one finds it, does it exist?
With 70% of B2B marketers creating more content than they did a year ago, it’s getting harder to make your content stand out from the competition.
One way to – literally – put yourself ahead of your competition is by improving your rankings on Google. The more love you get from Google, the more you can increase your website traffic, blog readership and online conversion rates.
Here are five free tools that will help your content get found:
One of the hardest parts of blogging is finding topics that draw readers in. BuzzSumo shows you which content is trending for your keywords. Simply enter your keywords, and BuzzSumo will display the most-shared content containing those words.
I recently checked out Quicksprout’s Website Analyzer and learned a lot about my site.
Simply enter your URL and the free tool gives you an SEO grade. It also recommends things you can fix to improve your Google rankings.
For example, do you need to adjust your meta tags, get more social shares or build more backlinks? Is your site too slow? How does it look on a smartphone or tablet?
You can even enter a few of your competitors’ sites to see how yours compares.
It’s time to pull out the big guns …
Backlinko compiled a list of more than 200 of Google’s ranking factors. It includes data on where to place your keywords, how page length impacts your Google rankings and other valuable optimization tips.
If you want to learn what matters and what doesn’t when it comes to SEO, this post is worth a read.
Google now gives preference to sites that are mobile friendly. If your site isn’t optimized for tablets and smartphones, your rankings may suffer. Use this tool to see if your site passes Google’s Mobile-Friendly test.
Google is placing less importance on keywords and more importance on helpful, relevant content. However, keywords still have their place – especially when it comes to title and meta tags.
When you enter a keyword, SuggestMrx will offer a number of related key phrase suggestions. You can search for keywords in domains, such as Google.com, Google.ca and YouTube. You can also narrow your search by language.
These tools can help you bring more leads and customers to your content. But for a bigger SEO boost, regularly add fresh content to your website and blog. According to HubSpot, businesses with websites of 401-1,000 pages receive 6x more leads than those with 51-100 pages. The larger number of pages likely results in higher Google rankings and more clicks.