A targeted, tailored and relevant lead gen program is a vital part of any B2B marketing strategy. And although there is no one-size-fits-all solution, there are proven ways to ensure that prospects find your business, engage with you and turn into customers.

This week I received an email from a student who, as part of completing her fall semester, is required to share resources that encourage growth for local businesses. She sent through an article from that I’m happy to share here, as it outlines the 8 Most Effective B2B Lead Generation Methods. Take a look and see if there are any ways you can strengthen your lead generation efforts. Thanks, Katie!