B2B Content Marketing Roundup

B2B Content Marketing RoundupSometimes it seems like I do so much guest posting for great B2B publications that I start to neglect my own blog. That’s why I’d like to invite you to check out some of my recent posts for The Content Marketing Institute.

The 3 Big Myths of B2B Content Marketing

Content marketing is hot right now. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 51% of B2B marketers plan to increase their content marketing budgets within the next year. That’s because publishing compelling content can help you attract customers, increase your brand awareness, promote your thought leadership and bring more visitors to your website. And that’s just a short list of benefits!

However, you may have come across a few myths that are preventing you from getting the greatest ROI from your content marketing efforts. If you’re in the early stages of a content marketing strategy, you may believe at least one of the following myths. Click here to read the rest of the blog post.

The Pros and Cons of Tweeting at Live Events

I recently had the pleasure of attending a TEDx event. Many of my clients, friends and tweeps were interested in the content, so I told them I would tweet live from the event. However, ten minutes into the first talk, I realized I was missing too much of the presentation and gave up on tweeting.

More event organizers are using Twitter to build a sense of excitement and help their content spread. Thanks to all the live tweets, the TEDx conference jumped to the #1 trending topic in Canada the day of the event.

Even though I’m a huge fan of Twitter, I’ve noticed a downside of encouraging live event tweets – click here to read the rest of the blog post.

3 Keys to Creating Social Media Content that Converts

According to a recent study by FUSION b2bthe top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales teams will love.

More marketers are turning to digital channels to connect with great leads. In fact, the FUSION b2b study also revealed that an amazing 96.9% of B2B marketers plan to increase their use of social media this year.

For these reasons, I’d like to explore how to generate leads through social media. Click here to read the three keys to creating social media content that converts.

Feel free to share your thoughts on these posts on the Content Marketing Institute’s blog or below.

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