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How To Find A Skilled Technology Copywriter

Hiring a Technology Copywriter: 5 Things You Need to Know

November 18, 2020

Hiring a Technology Copywriter: 5 Things You Need to Know Finding a qualified B2B technology copywriter can be a daunting task. Here are five things

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What Information Does Your Copywriter Need to Create High-Converting B2B Copy?

November 11, 2020

What Information Does Your Copywriter Need to Create High-Converting B2B Copy? A copywriting project can have many moving parts, especially if you’re working on a

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Hiring a copywriter for your B2B website? Don't make this common mistake now that will cost you leads and sales down the road.

Hiring a B2B Website Copywriter? Don’t Make This Costly Mistake

November 4, 2020

Hiring a B2B Website Copywriter? Don’t Make This Costly Mistake Planning a website refresh? If you’re like many marketers, you may not think about hiring

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How to Optimize Your Product Page Copy to Engage and Convert B2B Buyers

August 11, 2020

How to Optimize Your Product Page Copy to Engage and Convert B2B Buyers Here are four questions that will help you determine who is visiting

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How to Create Hyper-Targeted Content That Motivates B2B Tech Buyers to Take the Next Step [Template Included]

January 7, 2020

How to Create Hyper-Targeted Content That Motivates B2B Tech Buyers to Take the Next Step [Template Included] Here’s the path B2B technology buyers take towards—and

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B2B brand voice

7 Keys to Creating a Powerful B2B Brand Voice

August 15, 2018

“B2B” doesn’t need to mean “boring-to-boring”! Here’s a step-by-step process for developing an engaging B2B brand voice.

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Finding B2B tech copywriter

How to Find the Right B2B Technology Copywriter

July 10, 2018

Here’s what to look for when sourcing and interviewing a B2B copywriter for your tech business:

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B2B Email Marketing

5 Best Practices for Successful B2B Email Marketing

June 20, 2018

Here’s a list of strategies to be successful with your B2B email marketing:

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5 Ways to Engage B2B Advocates, Drive Leads and Boost Your Revenue

​​​​​​​​​​​​​​5 Ways to Engage B2B Advocates, Drive Leads, and Boost Your Revenue

April 4, 2018

In this post, I review The Messenger Is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing.  It’s getting harder to

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