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The 9 Biggest White Paper Mistakes to Avoid at All Costs

The 9 Biggest White Paper Mistakes to Avoid at All Costs B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers

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41 Fantastic Places to Promote Your B2B White Papers 

41 Fantastic Places to Promote Your B2B White Paper It takes a lot of time and effort to create an engaging white paper. Here’s how

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How a White Paper Helps Simply NUC Show Value to B2B Tech Buyers

How a White Paper Helps Simply NUC Show Value to B2B Tech Buyers White papers are a vital marketing tool, as 71% of B2B technology

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The 2 Types of White Papers That Drive B2B Technology Sales

The 2 Types of White Papers That Drive B2B Technology Sales White papers are one of the most powerful forms for B2B content. In fact,

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How Case Studies Help Loopio Engage B2B Customers and Win Business

How Case Studies Help Loopio Engage B2B Customers and Win Business Customer stories are the most powerful proof point for persuading buyers to make a

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The Perfect Mix: 5 Ingredients in Successful B2B Case Studies

11 Essential Ingredients in a B2B Case Study Case studies are one of the most powerful B2B marketing tools, as they give potential customers proof

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5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

How to Get Your Lead-Converting Case Studies Done (Even If You Have Zero Time to Create Content) Case studies are one of the most powerful

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3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study

3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study Creating case studies should be at the top of your “to-do” list

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How to Make a “Boring” B2B Product Sound Exciting So Your Customers Want to Buy It

How to Make a “Boring” B2B Product Sound Exciting So Your Customers Want to Buy It If you’re a B2B marketer, you know how hard

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