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The Perfect Mix: 5 Ingredients in Successful B2B Case Studies

March 3, 2021

11 Essential Ingredients in a B2B Case Study Case studies are one of the most powerful B2B marketing tools, as they give potential customers proof

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5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

February 23, 2021

How to Get Your Lead-Converting Case Studies Done (Even If You Have Zero Time to Create Content) Case studies are one of the most powerful

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3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study

February 17, 2021

3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study Creating case studies should be at the top of your “to-do” list

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How to Make a “Boring” B2B Product Sound Exciting So Your Customers Want to Buy It

February 11, 2021

How to Make a “Boring” B2B Product Sound Exciting So Your Customers Want to Buy It If you’re a B2B marketer, you know how hard

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3 Ways to Repurpose Your B2B Case Studies to Reach More Buyers and Maximize Engagement

February 3, 2021

3 Ways to Repurpose Your B2B Case Studies to Reach More Buyers and Maximize Engagement B2B buyers consume 13 pieces of content before they choose

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How To Find A Skilled Technology Copywriter

Hiring a Technology Copywriter: 5 Things You Need to Know

November 18, 2020

Hiring a Technology Copywriter: 5 Things You Need to Know Finding a qualified B2B technology copywriter can be a daunting task. Here are five things

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What Information Does Your Copywriter Need to Create High-Converting B2B Copy?

November 11, 2020

What Information Does Your Copywriter Need to Create High-Converting B2B Copy? A copywriting project can have many moving parts, especially if you’re working on a

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Hiring a copywriter for your B2B website? Don't make this common mistake now that will cost you leads and sales down the road.

Hiring a B2B Website Copywriter? Don’t Make This Costly Mistake

November 4, 2020

Hiring a B2B Website Copywriter? Don’t Make This Costly Mistake Planning a website refresh? If you’re like many marketers, you may not think about hiring

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How to Optimize Your Product Page Copy to Engage and Convert B2B Buyers

August 11, 2020

How to Optimize Your Product Page Copy to Engage and Convert B2B Buyers Here are four questions that will help you determine who is visiting

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