One of the biggest B2B marketing challenges is creating content that motivates buyers to respond. But how do you know what will get them to say, “yes”? Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results.
Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task. Although these in-depth resources
Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer
Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a
Life is hectic when you’re a B2B marketer. Between attending meetings, planning campaigns, and publishing endless content, you might have trouble keeping up. You