Case studies or customer success stories serve as powerful endorsements for your services and can help you turn more prospects into customers. However, they are also one of the most underused marketing and sales tools. Join me as I identify why you need to add case studies to your marketing mix. I’ll also explain the key components of a compelling success story and give you an insider’s view of the case study writing process.
Date: Wednesday, November 10, 2010
Time: 7:00 AM – 8:45 AM
Location: The Pickle Barrel, Yonge Eglinton Centre, 2300 Yonge Street
Cost: $15 for breakfast
This presentation is part of a Business Networking International (BNI) Prosperity meeting. Last year, the Prosperity chapter generated almost $1 million in referrals among its members. By attending this networking breakfast, you’ll have the opportunity to pitch your services to a diverse group of professionals and form valuable business connections. Be sure to bring 30 business cards.
To reserve your spot, email firstname.lastname@example.org by November 9th at 3:00 PM.