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With 72% of B2B content marketers saying that they struggle to create engaging content, it can sometimes seem like an uphill battle to generate and maintain engagement.

This week, I’m sharing some expert advice put together by Uberflip. They have reached out to marketing experts to identify what makes a top-notch content strategy. Cassandra Jowett from Influitive says, “Most B2B marketers struggle to create engaging content because their customers are not involved in the content creation process.”

For more tips, check out 8 Expert Tips to Generate More Engagement From Your B2B Content in 2016.